As the year 2021 is coming to a close the very last thing anyone might need is the new blurring of the lines between physical and digital fashion amid our collective holiday frenzy.
We are not talking about Star Trek but…could virtual fashion be the sustainability saver of the fashion industry?
Monnier Frères has become an official partner to virtual fashion brand Republiqe after admiring their innovation within the fashion industry. The partnership begins with twenty-four digital garments from Republiqe being available for purchase via the Monnier Frère. The virtual garment provides the perfect complement to the luxury accessory purchases, allowing fashion-conscious consumers to invest in slow fashion accompaniments to their more sustainable virtual garments.
Republiqe’s digital garments can be paired with accessories from Monnier Frères brands such as; Alexander McQueen, Burberry, Balenciaga, By Far, Marc Jacobs, Alexander Wang, and Off White. Simply get a virtual outfit from Republiqe Clothing at MonnierFreres., send a photo of yourself. Just 48 hours later, the team at Republiqe will share the image of the fitted piece. Perfect to share on socials!
To celebrate the launch Monnier Frères conducted a never-before-done shoot around the city of Paris in late October shooting imagery of models with various accessories that Republiqe then fitted the virtual garments onto.
Purchaser’s are encouraged to share their newly adorned images using the hashtags #unnamedproject #playwithmonnier and #digitalfashion.