Mercedes-AMG F1

Valtteri Bottas of Finland and Mercedes GP, Mercedes GP Executive Director Toto Wolff and Lewis Hamilton of Great Britain and Mercedes GP pose for a photo with the Mercedes W09 during the launch of the Mercedes Formula One team's 2018 car, the W09.

 

Mercedes-AMG F1

With only a month to go until the first race of the 2018 FIA Formula One season, Mercedes-AMG Petronas Motorsport took the wraps off the all new Mercedes-AMG F1 W09 EQ Power+. Team partners, guests and a few of us media joined the team for the reveal show at Silverstone, while F1 fans around the world took part in the action and watched the unveiling of the new F1 live online. The main reveal show paid tribute to Mercedes’ long motorsport history, featuring emotional footage of some of the team’s most painful defeats and most thrilling victories.

 

 
 

 

Ready To Race

As the most advanced machine ever conceived by Mercedes-AMG Petronas Motorsport, the 2018 car aims to write its own chapter in that long racing heritage while at the same time pushing the technological boundaries of motorsport. The F1 W09 EQ Power+ is improved in every area over its predecessor and will become the fastest Mercedes Formula One car in history. Christened Mercedes-AMG F1 W09 EQ Power+, the new car proudly carries the “EQ Power+” designation which was launched to the world on last year’s car. As part of the naming strategy of Mercedes-AMG, “EQ Power+” stands for the brand’s future performance hybrid models. The Formula One team is proud to have led the way that was followed by the Mercedes-AMG Project ONE show car revealed in Frankfurt last year. The EQ Power+ designation places the F1 car and its state-of-the-art hybrid power unit at the forefront of the future Mercedes-AMG line-up, showcasing how F1 technology is accelerating the future of motor racing and automotive technology in general. “It is always a very exciting time because what has been designed is coming together and coming alive,” said Toto Wolff, Team Principal & CEO of Mercedes-AMG Petronas Motorsport, describing the atmosphere in the team prior to launch day. “It’s never going completely seamlessly or smoothly when you’re trying to push the boundaries. We’ve had a good winter, I would say, no real drama. But it was a lot of hard work for everyone in the team.”

 

 
 

 

The new Formula One season holds a busy schedule for the teams. 21 races make it the joint longest season in F1 history. The calendar sees two addition compared to last year, the German GP at Hockenheim and the French GP at Paul Ricard. One event that always was very special to everyone at Mercedes-AMG Petronas Motorsport has been dropped from the calendar for the new season the Malaysian Grand Prix. “I’m going to miss Malaysia,” said Toto. “It’s the home of our title partner Petronas and it’s sad that we won’t be going to Sepang this year. For the new races that will return to the calendar, I’m happy that we will go back to Germany. It’s just a two-hour drive from Stuttgart, so it’s a home race for Mercedes and we hope that many of our Daimler friends can join us at the race. And regarding Paul Ricard – there’s obviously worse places to be than in the South of France in the summer!” But the team is especially excited to go back to Hockenheim. The track is not far away from the Mercedes-Benz headquarters in Stuttgart and the Mercedes-AMG base of operations in Affalterbach. In other words: Together with Silverstone, the team is looking at two home Grands Prix this year wins this season. Mercedes-AMG F1.

 

Valtteri Bottas of Finland and Mercedes GP, Mercedes GP Executive Director Toto Wolff and Lewis Hamilton of Great Britain and Mercedes GP pose for a photo with the Mercedes W09 during the launch of the Mercedes Formula One team's 2018 car, the W09

 
 

Volvo XC40 Recharge

All-New Lexus NX

PHEV

Mercedes-AMG GLB 35

An exciting drive

Infiniti QX55

Infiniti QX55 Style Statement Made

Porsche Panamera GTS

Mercedes S580

Bentley Flying Spur V8 First Edition

FALL MUST-HAVE RIDE

BMW ALPINA B7

World's Fastest Sedan

The Electric Rolls-Royce Spectre

Infiniti QX60

Hyundai Santa Fe Calligraphy

2022 Volkswagen Tiguan

Tiguan SEL R-Line

The New Jaguar F-Pace

Porsche Cayenne Coupé E-Hybrid

Lucid Motors

Welcome to NYC

Cullinan Black Badge

FALL MUST-HAVE RIDE

Land Rover Defender 90

FALL MUST-HAVE RIDE

VW Jetta and Jetta GLI

Refresh

Hyundai Santa Cruz

2022 Lincoln Navigator

Expressive Luxury

2023 Nissan Z

World Premiere

The BMW M4 GT3

North American Premiere

Track Day

Drive to Thrill

Lexus IS500 F Sport

Lincoln Aviator Shinola Concept

VW Golf GTI and Golf R

BMW M3 Competition Sedan

Genesis G70

Fantastic

Mercedes-AMG A35 Sedan

High Performance

New Discovery

Land Rover

Chevy Tahoe

High Country

Palisade Calligraphy

Hyundai

Mercedes-AMG GLS 63

Superior Performance

BMW 2 Series Coupé

All-New

F-TYPE P450

By Jaguar

Bentley Continental GT V8 Convertible

The Dark Side

BMW 4 Series Convertible

Summer Luvin

Coachbuild

By Rolls-Royce

Lamborghini Lounge NYC

BMW M4

Continental GT V8

First Edition

Audi SQ8

Escalade Sport Platinum

Cadillac

BMW X5 M Competition

A Racecar Disguised As An SUV

Cayenne GTS

Porsche

Aston Martin

Aston Martin DBX

Lamborghini Urus

The Fantasy Is Real

Alpina XB7

3 Rows & Track Ready

LC500 Convertible

By Lexus

Corvette Stingray Convertible

Aston Martin Vantage Roadster

Driving In Delray

Lexus LS 500

LS Style

2022 Kia EV6

Electrified

Vantage F1® Edition

Aston Martin

Volkswagen Tiguan

2022

2022 Mitsubishi Eclipse Cross

Kia Carnival

Multi-Purpose Vehicle (MPV)

Acura NSX

The Fantasy Continues

Jaguar F-Type

Grand Touring For 2

Mercedes-AMG E63 S Estate

Not So Subtle