Lincoln Aviator Shinola Concept

 
 

 
 

 

Lincoln & Shinola

A Fantastic Collab

 

This year has brought some fabulous collaborations, from Moncler & Converse to Toga Archives & H&M

Two iconic brands, Lincoln and Shinola, who each share a passion for design, teamed up to create an Aviator SUV concept. The Lincoln Aviator Shinola concept started with a watch, a duffle bag, and a bike seat, and it took off from there.

 

During a visit to Shinola’s flagship showroom in Detroit, Lincoln designers set out and discovered the brand’s popular lifestyle products on display. 

 
design elements inspired by Shinola

 
 

 

A Celebration of Craftsmanship

They then found ways to incorporate some very compelling design elements into a unique theme. The result is an Aviator concept that blends the design principles of Lincoln with the modern aesthetic of Shinola.

“Shinola opened up their showroom to us as a playground – allowing us to explore how their brand’s lifestyle ethos could be woven into a new theme for one of our vehicles,” said Kemal Curic, design director, Lincoln. “Our designers were handed a rare gift, and they made the most of it. The fresh insights our team gained studying popular design motifs make this new Aviator concept a true celebration of craftsmanship.”

 

The collaboration was an opportunity for Lincoln to test and learn while exploring the usage of different colors and new materials in designing vehicles. “After our initial meeting with the Lincoln team, it was clear we shared the same passion for well-designed, beautifully crafted products,” said Shannon Washburn, Shinola CEO. “Designers from both

brands came together to create an ultra-luxe vehicle that still embodies Shinola’s aesthetic of approachable luxury with thoughtful details. You can see this in the touches of copper inspired by our bike seats and the brand strip incorporated into the leather seats.”

 

We are so looking forward to seeing this Lincoln Aviator concept on display at the Pebble Beach Concours d’Elegance later this month. Enter The World Of Lincoln.

 
Taking cues from the Shinola brand stripe

 
 

 
 

 
 

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