Todd’s latest collaboration with L.L.Bean takes its name from a famous Maine-ism: “Upta Camp,” which is local lingo for getting out into the woods to fish, canoe, explore and make memories.
“L.L.Bean founder Leon Leonwood Bean had this great attitude about fishing and hunting. It wasn’t about how many fish you caught but the experience of getting out there,” says Todd. “I’m really hoping these clothes get people excited about doing whatever it is that helps them recharge, whether that’s hunting for game or just watching the game at their local bar.”
Photography @klt63
Styling: @jimmooregq
Art Direction: @pmgutman
Model: @fliboyjoe @conor_fay @elizahartmann
Casting @drewtrew
Grooming @coreytuttlehair
Set Design: @brett_lindel
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