Back In 1993, Reebok launched the Aztrek. I anxiously bought mine at Pennyworth’s in Lynn, Mass. The off-road runner perfectly represented the wildly original and experimental designs of the time. Now, relaunched 25 years later, the Aztrek’s super-futuristic layers and fabulous chunky design embrace the heart of 1990s sneaker style. To celebrate the Aztrek’s return and honor the spirit of the ‘90s-era style it embodies, Reebok has launched a campaign featuring six ‘90s-raised tastemakers for a content series titled “Aztrek: 90s Re-Run.”
Featuring the likes of social media sensation Jay Versace, vintage street wear re-worker Sara Gourlay of Frankie Collective, cult vintage shop owner Kirk Tilton of For All to Envy and more, the campaign was shot on a variety of mediums that champion the Aztrek’s past and celebrate it within the context of contemporary culture and style.
Each partner was shot in rare vintage ‘90s Reebok gear that they personally curated or custom created – resulting in five unique “one-of-one” capsule collections, all of which will be available for anyone to enter to win on Reebok.com. Sourced from their own personal wardrobes, along with hours of vintage shopping, each collection nods to the singular style of the 1990s, as well as the Aztrek’s distinctive design elements and color ways.
A suite of films explores how – like the Aztrek – each partner’s unique personal style brings ‘90s-era values of experimentation, originality and self-expression into the contemporary style landscape.
Alongside the relaunched Aztrek, all individual partner capsule collections are available to win via a giveaway Click Here for details.
Father's Day June 21st.
The Chrome laptop sling
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Baume and Girard-Perregaux
The Pommery Prize
Men’s Athleisure collection
Brian Clarke @ MAD
Go Red, Like You Mean It
Helena Christensen x H&M
Eau De Parfum by ALTAIA
Inside Outside by Linda O'Keeffe
Happy 2020 - Louis Pommery
Wang For Bulgari
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WhistlePig @Sagamore Hill
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Paul Theroux's Compelling Journey Into The Heart And Soul Of Mexico
Designed For Cruising and Performance. The Stunning Azimut 62S Italia.
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Spotted in St. Barths
Maui Jim X Blade On National Sunglasses Day
Tradewind Aviation Goodspeed Card
Giambattista Valli for H&M
Rosé for Summer 2020
Gulfstream G650ER and the Gulfstream G500
Rolls-Royce Champagne Chest
Fine Sipping Tequila by Casa Dragones
All New For 2020
Reflective Nature at Intersect By Lexus NYC
The Glam Explorer H&M SS 119
Social Sessions Four Seasons LV
Bed & Shred At The Hotel Erwin
Lexus and John Elliott
Fiat 500 F series at MOMA
Moncler Genius Program
Great Sound From Master & Dynamic
Pop the question with unforgettable style at Crane’s Beach House
Sena New York Signature Jewelry Collection
A bit of Bentley for the holidays.
Aston Martin Special Edition
Red Carpet Rocks - A Star-Studded Pop Up Event
Abadía Retuerta LeDomaine - The #1 Hotel In Spain & Portugal
Reebok launched the Aztrek
Philipp Plein x Playboy
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NYC Opening Event
To own a Hacker-Craft is to be admired