Nordstrom Concept 010

Malbon Golf


Nordstrom Concept 010

Sam Lobban, Nordstrom SVP Designer & New Concepts chatted with us about Concept 010: Activate!, A fitness and wellness-focused collection now available exclusively online at

Being one that finds himself at a gym at 5:30 am and find my gym outfits are often also my weekend garb, I am all about Concept 010: Activate. This is Nordstrom’s tenth project for New Concepts @Nordstrom Men, following previous concepts with Union & Company, Dior, Japanese printing house, and Patagonia. The ongoing series of digital and physical pop-up shops invites customers to discover the newest menswear products in partnership with the world’s most compelling brands.




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This curated collection features elevated gear for the mind, body, and soul with a selection of clothing, shoes, and accessories that encourage an active lifestyle. Each brand is distinctly represented through signature or exclusive styles with highlights including District Vision’s Air–Wear technical shirting, Satisfy’s Light Collection, and Malbon Golf’s camp collar button-down shirts.

Of the 7 brands offered, 4 brands are available at Nordstrom for the first time: District Vision, Gramicci, Malbon Golf, and Satisfy.


District Vision




elevated gear for the mind, body, and soul


“Our approach to the concept of Activate! was to focus on the holistic idea of wellness, not only through the lens of being physically active but also through the practice of mindfulness. We aimed to bring together the best brands that combine the technical components of athletic clothing, shoes, and accessories with a fashion-forward focus, covering sports, hobbies, and activities which equally focus on the health of body and mind. Thinking about our customers in this current time, we felt it was particularly important for them to feel good while focusing on their wellbeing, and of course to look good whilst doing so.” – Sam Lobban. 


Reigning Champ


Satisfy's Light Collection - part of the curated Concept 010: Activate! exclusively at Nordstroms.


Lamborghini and Master & Dynamic

Wireless Luxury

Poison Girl

Valentine's Day 2021

Bulgari Man Glacial Essence

Valentine's Day For Your Man

Red For The Valentines

Valentine Reds

The House Of Rolls-Royce's Inspired Champagne Chest

Rolls-Royce Champagne Chest

Deckers X Lab K-ST 21


Eau d’Italie's Jasmine Leather

Holiday 2020

Keeping Warm By H&M

Holiday 2020

Parmigiani Fleurier

Winning Watchmaker

Ligne St. Barth

Caribbean Care For Men

Coaches Jackets

Masonic & Candlestick


Always Paparazzi Free

Prada For Adidas

Chinatown Market

Shaking up Lacoste



Cervélo R5 Automobili Lamborghini Edition

Automobili Lamborghini Edition

Adidas By Stella McCartney

Holiday 2020

Bulgari's New Serpenti Collaboration

Ambush X Bvlgari

Concepts X Lacoste

Rebirth Of Heritage

The Drift

By Mission Workshop

Sandra Mansour

H&M collection

Endless Highways Performance Edition

By Bowlus Road Chief

Tecnomar for Lamborghini 63

Performance, Driving Pleasure

Panama Rocks Scenic Park

Rock On

National Comedy Center

A Laugh Riot

Rolls-Royce And Daou Vineyards

Zoom Tasting

Concept 010: Activate @ Nordstroms

Father's Day June 21st.

Toge Special Edition

Grand Seiko

MXD Link

The Chrome laptop sling

Lamborghini Leather Goods

And Travel Collection

Mission Workshop

Minimalist Essentials

The Museum of Modern Art

What Is Contemporary Art?

Zenith Defy 21 Land Rover Edition

Celebrating Defender

Exceptional Watches

Baume and Girard-Perregaux

Rolls-Royce Whispers

Members Exclusive

Giorgio Armani

Be Luminous

Wonder Of You

Eau De Parfum by ALTAIA

Inspired Garden Rooms

Inside Outside by Linda O'Keeffe

Louis Pommery

Happy 2020 - Louis Pommery

Wang Does Bulgari

Wang For Bulgari

Two Fall Must-Haves

Luxuries from Calvin Klein and Bulgari

WhistlePig @ Sagamore Hill Lounge

WhistlePig @Sagamore Hill

On The Plain Of Snakes

Paul Theroux's Compelling Journey Into The Heart And Soul Of Mexico


Designed For Cruising and Performance. The Stunning Azimut 62S Italia.

How Humanity Will Live Tomorrow at the Mori Art Museum

AI, Robotics, Cities, Life

Yes Darling Opera 64

Spotted in St. Barths

Tradewind Aviation - New Goodspeed Card

Tradewind Aviation Goodspeed Card

CUT By Wolfgang Puck

Chateau la Gordonne

Rosé for Summer 2020

Casa Dragones Tequila

Fine Sipping Tequila by Casa Dragones

Social Sessions Four Seasons LV

Social Sessions Four Seasons LV

"Bed & Shred" Hotel Erwin, Venice

Bed & Shred At The Hotel Erwin

Throwing It Down For Fashion

Lexus and John Elliott

Fiat 500 F series at MOMA

Fiat 500 F series at MOMA

2 Moncler 1952

Moncler Genius Program

Master & Dynamic's MW50

Great Sound From Master & Dynamic

Preparation Concierge

Preparation Concierge

Proposal Package at Crane’s Beach House Boutique Hotel & Luxury Villas Beach House

Pop the question with unforgettable style at Crane’s Beach House

Sena New York

Sena New York Signature Jewelry Collection

A Bit Of Bentley For The Holidays

A bit of Bentley for the holidays.