Nordstrom Concept 010

Malbon Golf


Nordstrom Concept 010

Sam Lobban, Nordstrom SVP Designer & New Concepts chatted with us about Concept 010: Activate!, A fitness and wellness-focused collection now available exclusively online at

Being one that finds himself at a gym at 5:30 am and find my gym outfits are often also my weekend garb, I am all about Concept 010: Activate. This is Nordstrom’s tenth project for New Concepts @Nordstrom Men, following previous concepts with Union & Company, Dior, Japanese printing house, and Patagonia. The ongoing series of digital and physical pop-up shops invites customers to discover the newest menswear products in partnership with the world’s most compelling brands.




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This curated collection features elevated gear for the mind, body, and soul with a selection of clothing, shoes, and accessories that encourage an active lifestyle. Each brand is distinctly represented through signature or exclusive styles with highlights including District Vision’s Air–Wear technical shirting, Satisfy’s Light Collection, and Malbon Golf’s camp collar button-down shirts.

Of the 7 brands offered, 4 brands are available at Nordstrom for the first time: District Vision, Gramicci, Malbon Golf, and Satisfy.


District Vision




elevated gear for the mind, body, and soul


“Our approach to the concept of Activate! was to focus on the holistic idea of wellness, not only through the lens of being physically active but also through the practice of mindfulness. We aimed to bring together the best brands that combine the technical components of athletic clothing, shoes, and accessories with a fashion-forward focus, covering sports, hobbies, and activities which equally focus on the health of body and mind. Thinking about our customers in this current time, we felt it was particularly important for them to feel good while focusing on their wellbeing, and of course to look good whilst doing so.” – Sam Lobban. 


Reigning Champ


Satisfy's Light Collection - part of the curated Concept 010: Activate! exclusively at Nordstroms.




Coaches Jackets

Masonic & Candlestick


Always Paparazzi Free

Prada For Adidas

Chinatown Market

Shaking up Lacoste



Cervélo R5 Automobili Lamborghini Edition

Automobili Lamborghini Edition

Adidas By Stella McCartney

Deckers X Lab K-ST 21


Bulgari's New Serpenti Collaboration

Ambush X Bvlgari

Concepts X Lacoste

Rebirth Of Heritage

The Drift

By Mission Workshop

Sandra Mansour

H&M collection

Endless Highways Performance Edition

By Bowlus Road Chief

Tecnomar for Lamborghini 63

Performance, Driving Pleasure

Panama Rocks Scenic Park

Rock On

National Comedy Center

A Laugh Riot

Rolls-Royce And Daou Vineyards

Zoom Tasting

Concept 010: Activate @ Nordstroms

Father's Day June 21st.

Toge Special Edition

Grand Seiko

MXD Link

The Chrome laptop sling

Faros Linen

Mediterranean Chic

Lamborghini Leather Goods

And Travel Collection

Mission Workshop

Minimalist Essentials

The Museum of Modern Art

What Is Contemporary Art?

Zenith Defy 21 Land Rover Edition

Celebrating Defender

Exceptional Watches

Baume and Girard-Perregaux

Pommery Champagne

The Pommery Prize

Rolls-Royce Whispers

Members Exclusive

Street Style Athletic Wear At H&M

Men’s Athleisure collection

Brian Clarke

Brian Clarke @ MAD

Giorgio Armani

Be Luminous

Seeing Red

Go Red, Like You Mean It

Helena Christensen x H&M

Helena Christensen x H&M

Wonder Of You

Eau De Parfum by ALTAIA

Inspired Garden Rooms

Inside Outside by Linda O'Keeffe

Louis Pommery

Happy 2020 - Louis Pommery

Wang Does Bulgari

Wang For Bulgari

Two Fall Must-Haves

Luxuries from Calvin Klein and Bulgari

WhistlePig @ Sagamore Hill Lounge

WhistlePig @Sagamore Hill


By Ellen Von Unwerth with Anastasia Karanikolau

On The Plain Of Snakes

Paul Theroux's Compelling Journey Into The Heart And Soul Of Mexico


Designed For Cruising and Performance. The Stunning Azimut 62S Italia.


Hyundai and Zero + Maria Cornejo

How Humanity Will Live Tomorrow at the Mori Art Museum

AI, Robotics, Cities, Life

David Paul Kay The Art World's New Star

Kinetic Energy

Yes Darling Opera 64

Spotted in St. Barths

Maui Jim X Blade

Maui Jim X Blade On National Sunglasses Day

Tradewind Aviation - New Goodspeed Card

Tradewind Aviation Goodspeed Card

Beauty and sophistication from Valli for H&M

Giambattista Valli for H&M

CUT By Wolfgang Puck

Chateau la Gordonne

Rosé for Summer 2020

Gulfstream G650ER and the Gulfstream G500 are contenders to win The International Yacht & Aviation Awards for Private Jet Design

Gulfstream G650ER and the Gulfstream G500

The House Of Rolls-Royce's Inspired Champagne Chest

Rolls-Royce Champagne Chest

Casa Dragones Tequila

Fine Sipping Tequila by Casa Dragones

Ford Escape

All New For 2020

Picture This: Exploring Punk’s Artsy Roots

Jeff Leatham

Reflective Nature at Intersect By Lexus NYC

H&M Studio SS19 - The Glam Explorer

The Glam Explorer H&M SS 119

Social Sessions Four Seasons LV

Social Sessions Four Seasons LV