Perhaps obsession best defines my commitment to working out, what else could explain my usual 5:30 arrival? My gym of choice Equinox has a fabulous new take on it’s “Commit To Something” campaign with “Commitment, A Collection by Equinox,” featuring seven one-of-a-kind luxury goods inspired by the passion and persistence of some of the most committed people and organizations on earth.
Commitment, A Collection by Equinox was conceived to subvert our typical perceptions of luxury. Designed by some of the world’s most provocative fashion forces including Off-White’s Virgil Abloh, Shayne Oliver, Y/Project and Eckhaus Latta, the products explore the real-life stories behind The Washington Post’s truth-seeking journalists, the gay civil rights pioneers of The Stonewall Inn, marathoner/activist Kathrine Switzer, and other fiercely committed people and organizations.
“The concept of commitment is central to the Equinox mission, and we proudly celebrate it every day as we empower each member of our community to maximize their own personal potential,” said Vimla Black Gupta, Chief Marketing Officer, Equinox Fitness Clubs. “We’re living in a time where commitment has become a relative rarity, so the stories we’re sharing as part of this year’s campaign feel especially important as a catalyst for inspiring others to accomplish their own goals—both inside and outside the four walls of our clubs.”Commitment, A Collection by Equinox, developed in collaboration with Wieden+Kennedy New York, is further brought to life by photographer Steven Klein with imagery that serves as an homage to classic luxury fashion advertising and an “e-commerce” hub, www.commitmentcollection.com, featuring interactive narratives on each product.
Photography by Steven Klein.
The Chrome laptop sling
And Travel Collection
What Is Contemporary Art?
Baume and Girard-Perregaux
The Pommery Prize
Men’s Athleisure collection
Brian Clarke @ MAD
Go Red, Like You Mean It
Helena Christensen x H&M
Eau De Parfum by ALTAIA
Inside Outside by Linda O'Keeffe
Happy 2020 - Louis Pommery
Wang For Bulgari
Luxuries from Calvin Klein and Bulgari
WhistlePig @Sagamore Hill
By Ellen Von Unwerth with Anastasia Karanikolau
Paul Theroux's Compelling Journey Into The Heart And Soul Of Mexico
Designed For Cruising and Performance. The Stunning Azimut 62S Italia.
Hyundai and Zero + Maria Cornejo
AI, Robotics, Cities, Life
Join the Hawkins Community Pool
Spotted in St. Barths
Maui Jim X Blade On National Sunglasses Day
Tradewind Aviation Goodspeed Card
Giambattista Valli for H&M
Rosé for Summer 2020
Gulfstream G650ER and the Gulfstream G500
Rolls-Royce Champagne Chest
Fine Sipping Tequila by Casa Dragones
All New For 2020
Reflective Nature at Intersect By Lexus NYC
The Glam Explorer H&M SS 119
Social Sessions Four Seasons LV
Bed & Shred At The Hotel Erwin
Lexus and John Elliott
Fiat 500 F series at MOMA
Moncler Genius Program
Great Sound From Master & Dynamic
Pop the question with unforgettable style at Crane’s Beach House
Sena New York Signature Jewelry Collection
A bit of Bentley for the holidays.
Aston Martin Special Edition
Red Carpet Rocks - A Star-Studded Pop Up Event
Abadía Retuerta LeDomaine - The #1 Hotel In Spain & Portugal
Reebok launched the Aztrek
Philipp Plein x Playboy
From H&M Studio
NYC Opening Event