Lacoste and Boston based retailer Concepts; a brand that has led the blending of the cultures of street, skate, and fashion, team up for a footwear collection.
In their first partnership together, Lacoste and Concepts mark a union of two distinct, but connected histories and by the shared values of commitment, expertise, invention, and excellence.
Lacoste has tapped Concepts to reimagine the heritage shoe into a new footwear icon, the Storm 96, which is now a limited-edition release of 650 pairs globally. This new icon retains the retro mood of the original nineties shoe while adding contemporary details that speak to Concepts’ expertise in the sneaker space. The shoe features details such as an iridescent Concepts x Lacoste logo, affine leather uppers which sit alongside hits of mesh, dynamic gold-tipped laces,
and interchangeable tongue-tags. There is one patch to mark each Concepts location worldwide, all of which can be stored in a
bespoke pouch in the tongue of the shoe to allow for on-the-go changes. The collection’s packaging nods to the Boston Evening
Transcript story which defined Lacoste’s history and logo.Lacoste.