It was back in 2016 when Chinatown Market launched with just a few shirts at ComplexCon. Since then Chinatown Market has become known for its nostalgic and fun products ranging from t-shirts and fleece to basketballs, rugs, collectibles, and DIY kits. They also made a name for themselves as a leader in content that brings consumers into their everyday world.
Flash forward to today where they have devoted fans ranging from Jay-Z to Erykah Badu to LeBron James.
For Lacoste, Chinatown Market invents a fierce crocodile logo in an XXL-version on a T-shirt or embroidered
in different colors on sweatshirts and caps. Between the sugary colors of a polo shirt and the pavement
black of a hoodie, the result is as hype as it is unexpected. A nod to its soaring digital rise and its ironic
creations, Chinatown Market seals this collaboration with a globe motif featured on short-sleeve shirts.
They’ve got the whole world in their hands.
The collection is available now at Chinatown Market and Lacoste.
#ChinatownMarket #Lacoste
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