Kia Sportage X-Pro

 
 
Sportage upstages subcompact SUV segment

 

First Ever Sportage X-Pro

A Rugged Crossover

The design principle ‘less flash and more substance’ is utilitarian in principle yet today’s trendy travel, fashion, and auto consumers will not sacrifice adventure chic style, performance, tech, and certain comforts in any part of their life.
The 2023 Sportage X-Pro is the newest generation of Kia’s longest-running nameplate and this Kia is ready to take on any on-road, or off-road adventure. Equipped with B.F. Goodrich all-terrain tires and 17-inch wheels for a minimum of 8.3 inches of ground clearance, and an active on-demand all-wheel-drive system which actively distributes power between the front and rear wheels depending on road and driving conditions make this Kia adventure-ready.

 

This new Kia beautifully demonstrates the elements of the brand’s new “Opposites United” design philosophy. Sportage’s stylish appearance leaves a lasting impression with its rugged looks, off-road confidence, and very modern design. We took our Sportage X-Pro on a specially designed off-road course that was built to demonstrate its rugged capabilities. We traversed side slopes, steep descents, and deep ruts, and this Sportage navigated obstacle that left us highly impressed with what Sportage X-Pro can do.

Statement-making on the road, the fab new grille with floating design is perched above a blacked-out grille graphic that spans the entire width of the Sportage. The new daytime running lights immediately draw your eye to the dramatic angles, which push the uniquely shaped headlights to the car’s outer corners. The shoulder line rises from the hood and runs down the side, adding more volume to the overall shape of the new muscular shoulders.

 
Stylish and Trail-Ready

 
 


#KiaSportage 

#MovementThatInspires

#SportageXPro 

 
 

 

Rugged Design Elements

Statement-making on the road, the fab new grille with floating design is perched above a blacked-out grille graphic that spans the entire width of the Sportage. The new daytime running lights immediately draw your eye to the dramatic angles, which push the uniquely shaped headlights to the car’s outer corners. The shoulder line rises from the hood and runs down the side, adding more volume to the overall shape of the new muscular shoulders.

The Sportage’s interior is a new concept for Kia inspired by high-end outdoor products, furniture, and modern architecture. To match the high-tech interior, the Sportage X-Pro infotainment system keeps drivers connected, confident, and informed of what’s going on around them.

 All-new Sportage X-Pro does come standard with an Active AWD system and has all the off-road hardware to match its design elements that makes it a true trail-ready vehicle. Kia has new ads for the all-new 2023 Kia Sportage subcompact SUV, the fifth generation of Kia’s longest-running nameplate with a centerpiece being the 30-second broadcast spot below. The spot finds a Sportage X-Pro driver retrieving a drag rake from the SUV’s spacious cargo area before connecting it to the vehicle’s tow hitch and making multiple passes along the sand collecting trash, plastic bottles, and other refuse. As the driver looks out at the crashing waves, scores of sea turtles emerge from the surf and begin making their way up the beach to nest in the sand. A voiceover intones, “Make more good, in the all-new Sportage X-Pro

 

 

 

 

 

 
 

 
 

“The inspiring message is clear, to live in the world we want to, we all must be a part of making it a better place, and with hybrid and plug-in hybrid capabilities added to the all-new Kia Sportage lineup, we all can make a whole lot of good, said Russell Wager, vice president, marketing, Kia America. “Kia’s partnership with Sea Turtle, Inc., is the latest under Kia’s ‘Accelerate The Good’ charitable initiative and encourages those inclined to make ‘more good’ in the world. We are proud to partner with Sea Turtle, Inc., as they strive to save these majestic creatures, and hope this campaign inspires others to become involved in this important work.”

“We are grateful for Kia’s interest in Sea Turtle, Inc., and the importance of rehabilitating the endangered sea turtle population,” said Wendy Knight, chief executive officer, Sea Turtle, Inc. “Last year Sea Turtle, Inc., rescued more than 5,600 sea turtles. Kia’s donation allows us to continue our mission and the awareness this partnership brings to the issue will endure for years to come.”

 

 
 
BFGoodrich® All-Terrain Tire

 
 

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