Innovation Circular Design Story

 
 

 

Innovation Circular Design Story

The Innovation Circular Design Story is the latest addition to H&M’s Innovation Stories, ground-breaking new sustainability that focuses on the forward-thinking design and innovative materials. The collection is for those who love to experiment and express themselves, and this jubilant ethos is also reflected in the campaign; shot by the pioneering photographer Rafael Pavarotti and titled “Just before the party starts”. The theme captures the sensation of getting ready, and the optimism and individuality of those who love fashion, glamming up, choosing looks, posing in front of the mirror, dancing, and being free. The collection was created by the H&M design team together with the stylist Ib Kamara, who contributed as Creative Advisor and styled the campaign. Both Kamara and Pavarotti were given creative agency to bring their dynamic, colorful vision to life.

 

 
 

 

By H&M

Now Discover H&M’s most innovative collection yet, featuring flamboyant womenswear, menswear, and accessories created to maximize usage and recyclability.

Shop The Collection 

 

Photos By Rafael Pavarotti

 

 
 
 

 
 

BMW i4 M50 by Kith

Kia EV6 GT

Louis Vuitton Heavy Sole

TCX Infinity 3

Lincoln x Shinola

Shmoné Nights

Summer Cool Down

Tag Heuer Monaco

H. Moser x UNDEFEATED

H. Moser x UNDEFEATED

Dolce & Gabbana

Bulgari x Ducati

Lacoste Sneaker Icons

Altaneve

High-End Prosecco

Lincoln Star Concept Hollywood Nights

Little Beach House
Malibu Soho House

Little Beach House Malibu Soho House

Iris Apfel x H&M

3.1 Phillip Lim x Volvo

ID. Buzz By Volkswagen at South by Southwest

Amiri & Zig-Zag

Chrome Industries

X-SCAPE NBK Mid

Deckers X Lab

Patsch Tequila

Lacoste & Awake NY

Moncler presents House of Genius

Jan Leslie

Louis Vuitton Bike

The North Face x Gucci

Amiri

Next Level

Prada Linea Rossa Ski Collection

YEEZY BOOST 700

2022 BMW R 18 B

Genesis House New York

Innovation Circular Design Story by H&M

Four Seasons Hotels & Maserati

Roadtripping

Edition by John Boyega An H&M Collab

Uncompromising

Palace Identity

Royal Elegance

Stone Island x New Balance

E-Commerce Edition By Zenith

Holday 21

L.L.Bean
x Todd Snyder

F/W 2021

TOGA ARCHIVES x H&M

TOGA signatures

Aston Martin DBX x Luca Guadagnino

Louis Vuitton

Fornasetti

Atacama

BMW Eyewear

Embody The Bold

Dior Micro Bags

Tecnomar for Lamborghini 63

Maserati With Chef Massimo Bottura

FRGMT, Moncler, and Converse

Classic Collab

United Airlines Electric Airliner

Burberry

TB Summer Monogram

41’ Nighthawk AMG Black Series Edition

Beyond

Hacker-Craft Always Bespoke

To own a Hacker-Craft is to be admired

AZIMUT 62S ITALIA

Designed For Cruising and Performance. The Stunning Azimut 62S Italia.

Casa Dragones Tequila

Fine Sipping Tequila by Casa Dragones

Virón

Vegan Footwear

Bentley Momentum Unbreakable

Fathers Day

Rolls-Royce Motor Cars

Making a Legend

WE ARE DARK

streetwear

Take To The Streets

Join The Graffiti Tour

Sully & Son Co

By George Sully