Gucci Late Night
Gucci created a fantasy version of James Corden’s talk show for its latest bag campaign that featured Diane Keaton, Sienna Miller, Dakota Johnson, Harry Styles, and Serena Williams.
“We decided to show the concept of ‘beloved’ in an ironic way in the campaign, being inspired by the fact that bags are the protagonists in my life and in the lives of many other people,” Gucci’s creative director Alessandro Michele said of the campaign. “We went back in time to the original TV talk shows, where the protagonist is the bag itself, the big star.” Gucci Bags .
Shot by photographer and director Harmony Korine.
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