You know that expression, you have to be in the room, well we were in the room when BMW took the wraps off the seventh generation 7 Series that now includes the first-ever all-electric i7 xDrive60.
Chelsea NYC, home of some of the top galleries in the world was just a fantastic location to reveal a true art piece known as the 7 along with the pure luxury and dynamic performance with zero emissions i7. Both shaped by innovations in the fields of sustainability and digitization will mark another milestone for BMW.
BMW is saying that the new 7 Series will continue that forward-looking thinking of pure driving satisfaction, unsurpassed long-distance comfort, but now with a fabulous digital experience.
The BMW i7 all-electric luxury sedan, the 7 Series demonstrates how an exclusive driving experience can be. Sharing a commitment to sustainability with its new definition of luxury that focuses on the individual and their attitudes, needs, and emotions. In addition to presence, elegance, and exclusive premium quality, there is a progressive approach characterized by innovations that directly enhance the user experience, wide-ranging connectivity, and standard-setting sustainability of the new 7. In this way, the new BMW 7 Series has been designed to meet the needs of that luxury driver that is not only committed to meeting challenges in a responsible manner but also one that views personal mobility as a way to experience unique moments in everyday life and on trips away.
In the world of design, a statement needs to be made, that reflects your inner style. From the twin circular headlights and that kidney grille that has been newly interpreted, the new 7 Series reflects a pinnacle of luxury, with a front-end design developed specifically for BMW’s flagship models.
Thanks to the new grille, the low-beams, and high-beams headlights are positioned in the dark lower units set deep into the front and only become visible when switched on after dark. The new BMW 7 Series comes standard with Adaptive LED Headlights including cornering light and high beam assistant.
One of the fantastic highlights offered is an optional BMW Theater Screen with built-in Amazon Fire TV. This system includes a 31.3-inch 8K touchscreen display with Bowers & Wilkins Diamond Surround Sound system with optional in-seat bass drivers, built-in touch screen remotes in the door panels (BMW Touch Command), and an automated rear shade system that closes when the BMW Theater Screen is turned on.
The BMW Theater Screen with Amazon Fire TV lets passengers enjoy content in up to 4K/UHD resolution from popular apps (subscriptions may be required). Stream videos, play games, listen to music, get information, and watch downloaded programs all while on the road.
The Panoramic Sky Lounge LED roof is standard with a newly designed light show using light threads backlit by LEDs. In true BMW luxury, there is a new minimalist interior design that underpins the exclusive onboard experience for both the driver and passengers. Here, generous amounts of space meet innovative equipment features and the clever interplay of high-tech control/operation, connectivity, driver assistance, infotainment, and digitization solutions.
7th generation of the BMW 7 Series
And then there is the artfully stylish selection of materials, which capture the imagination in terms of both looks and tactile appeal. A new optional feature is the use of exquisite cashmere for a portion of the seat surfaces. The soft and pleasantly warm feel of this sumptuously refined natural material comes together with the standard glass applications for selected controls, the optional open-pore fine wood of the interior trim strip, and the stainless steel speaker covers to create a luxurious sense of well being add in the progressive cockpit design with BMW Curved Display and BMW Interaction Bar takes the driver-focused cockpit design to new levels joy of driving.
The 2023 BMW 740i is powered by a 3-liter TwinPower Turbo inline-six, the 760i xDrive is powered by a 4.4-liter TwinPower Turbo V8, and the fully electric i7 has two electric motors with a combined output of 536 horsepower and 549 lb-ft of instantaneous torque, the i7 xDrive60 will go from 0-60 in about 4.5 seconds while returning an estimated range of up to 300 miles.
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