Buick proves that fabulous style does not have to come at a premium price with their first-ever 2024 Envista. This new nameplate will have all of us rethinking what makes a premium vehicle.
The changing landscape of the auto shopper has evolved. One customer looks for value, and another customer’s selection is all about style. Offering stylish value is what we love about the Envista, and its cargo space and utility of an SUV, packaged inside sporty and sleek proportions typically not found in a sedan.
Recently Buick invited selected media to General Motors’ Design Dome to get a sneak peek, and to pull back the layers that show how the Envista will round out Buick’s North American portfolio with this approachable yet high-end offerings.
“Buick helped define the small SUV segment in 2012, and we’ve continued to make our offerings even more competitive since. The all-new Envista is going to shake up that segment once again,” said Duncan Aldred, global vice president, of Buick-GMC. “When you consider all the Envista has to offer, from its stunning design, standard technology, and premium affordability, it’s going to be hard to find a better package in that area of the market.”
The Envista will come in three distinct trims, each with its unique personality: Preferred, Sport Touring (ST), and Avenir. This offering expands the popular, luxurious Avenir(this page) sub-brand across Buick’s entire portfolio.
The Envista will be the first vehicle to fully incorporate Buick’s new, modern design language, which includes the new face of Buick, featuring a low-profile silhouette and forward-leaning nose. The new Buick emblem is now proudly mounted on the body, directly above a sleek, intricate grille design. This design cue is taken from heritage vehicles of Buick’s past.
“The Envista represents a pure expression of Buick design,” said Sharon Gauci, executive director, of Global Buick-GMC Design. “This is not your average small SUV. With its unique proportions, modern stance, and sleek form, the Envista takes Buick’s sculptural beauty to the next level.”
Look for our review coming very soon.
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