"Commitment, A Collection by Equinox,"

Perhaps obsession best defines my commitment to working out, what else could explain my usual 5:30 arrival? My gym of choice Equinox has a fabulous new take on it’s “Commit To Something” campaign with “Commitment, A Collection by Equinox,” featuring seven one-of-a-kind luxury goods inspired by the passion and persistence of some of the most committed people and organizations on earth.

Commitment, A Collection by Equinox was conceived to subvert our typical perceptions of luxury. Designed by some of the world’s most provocative fashion forces including Off-White’s Virgil Abloh, Shayne Oliver, Y/Project and Eckhaus Latta, the products explore the real-life stories behind The Washington Post’s truth-seeking journalists, the gay civil rights pioneers of The Stonewall Inn, marathoner/activist Kathrine Switzer, and other fiercely committed people and organizations.

 

 

Commitment Is Key

“The concept of commitment is central to the Equinox mission, and we proudly celebrate it every day as we empower each member of our community to maximize their own personal potential,” said Vimla Black Gupta, Chief Marketing Officer, Equinox Fitness Clubs. “We’re living in a time where commitment has become a relative rarity, so the stories we’re sharing as part of this year’s campaign feel especially important as a catalyst for inspiring others to accomplish their own goals—both inside and outside the four walls of our clubs.”Commitment, A Collection by Equinox, developed in collaboration with Wieden+Kennedy New York, is further brought to life by photographer Steven Klein with imagery that serves as an homage to classic luxury fashion advertising and an “e-commerce” hub, www.commitmentcollection.com, featuring interactive narratives on each product.

Photography by Steven Klein.

 

 
 

 
 

Four Seasons Hotels & Maserati

Roadtripping

Edition by John Boyega An H&M Collab

Uncompromising

Re:Style 2021 - Hyundai Motors

Upcycle

Palace Identity

Royal Elegance

Stone Island x New Balance

Louis Vuitton Bike

E-Commerce Edition By Zenith

Holday 21

L.L.Bean x Todd Snyder

F/W 2021

Champagne Pommery Pommery Prize

The 8 x JEFF KOONS

A Preview

TOGA ARCHIVES x H&M

TOGA signatures

Aston Martin DBX x Luca Guadagnino

Adidas x IVY PARK collection

Adidas and Beyoncé

Louis Vuitton

Fornasetti

Grungy Gentleman x NBA Apparel

Atacama

Dolce & Gabbana

Kind Of Blue

BMW Eyewear

Embody The Bold

Dior Micro Bags

Tecnomar for Lamborghini 63

Maserati With Chef Massimo Bottura

FRGMT, Moncler, and Converse

Classic Collab

United Airlines Electric Airliner

Burberry

TB Summer Monogram

41’ Nighthawk AMG Black Series Edition

Beyond

Hacker-Craft Always Bespoke

To own a Hacker-Craft is to be admired

AZIMUT 62S ITALIA

Designed For Cruising and Performance. The Stunning Azimut 62S Italia.

Casa Dragones Tequila

Fine Sipping Tequila by Casa Dragones

Fear of God

Concept 013

Virón

Vegan Footwear

Bentley Momentum Unbreakable

Fathers Day

Altaneve

High-End Prosecco

Chateau la Gordonne

Rosé for Summer 2021

Gucci Late Night

James Corden

Immersive Van Gogh Experience NYC

David Korins

Under The Wave At Waimea

Paul Theroux

Julia Cooke's

Come Fly The World

The Fashions Designers Survival Guide

Rolls-Royce Motor Cars

Making a Legend

Roger H. Panton

Quite

WE ARE DARK

streetwear

Take To The Streets

Join The Graffiti Tour

Simone Rocha and H&M

Little Beach House
Malibu Soho House

Little Beach House Malibu Soho House

Sully & Son Co

By George Sully

Dior

An Insider Spotlight

Nahmias

An Insider Spotlight

Black_Space By Nordstrom

By Nordstrom

Poison Girl

Valentine's Day 2021

Bulgari Men's

Glacial Essence

Go Red

Bold and Beautiful

Yrsa Daley-Ward

For H&M

Lamborghini and Master & Dynamic

Wireless Luxury

Deckers X Lab K-ST 21

Hyper-Sneaker

Eau d’Italie's Jasmine Leather

Holiday 2020

Parmigiani Fleurier

Winning Watchmaker

Ligne St. Barth

Caribbean Care For Men

Coaches Jackets

Masonic & Candlestick

Prada For Adidas

The MONCLER x RIMOWA

“REFLECTION”