With the freshness of the latest from Chanel to the boldness of the Bottega Veneta Men’s collection , the Buick Wildcat EV concept innovations are forward-thinking and demonstrate the direction of Buick as it transitions to an all-electric future.
Buick’s design work is aggressively that of a contemporary startup. Out-of-the-box thinking is designed to fill your eyes with joy, intrigue, and curiosity, leaving design cliches in the dust.
“The Wildcat EV concept represents the real design future for the brand,” said Sharon Gauci, executive director, Global Buick, and GMC Design. “Buick has always been forward-looking and this expression is a glimpse of where we’re going, and the optimism we have for the limitless possibilities of an electric future.” This brand’s commitment starts with the fabulous sleek design transformation of the legendary tri-shield logos.
In looking at the Wildcat EV concept you will see a forward-leaning front-end appearance that features a low-mounted, trapezoidal grille. Sharp, high-mounted and horizontal check mark-shaped lighting flanks the vehicle, while the outer edges of the grille house primary lighting. The lighting elements are configured to create a unique welcome choreography when the driver approaches.
This 2+2 coupe has an expressive presence, with an all-new, laid-back proportion complemented by a low, wide stance that is a nod to the Buicks of the 70s. The windshield wraps around and flows into the side glass, which tapers dramatically with the fast roofline to accentuate the aggressive profile.
“From every angle, the vehicle looks like it’s ready to pounce,” said Bob Boniface, director, of Global Buick Design. “It’s the result of careful attention to the proportions and sculptural beauty derived from the intersection of forms, not lines.”
Inside, the Wildcat EV concept’s cabin has an inner glow that is inviting and comforting, all while integrating new technologies designed to make the riding experience more enjoyable.
“It’s a space intended to strike an emotional chord,” said Therese Pinazzo, Buick exterior, and interior design manager. “It is defined by simple, graceful forms that convey balance, harmony, and a feeling of warmth.”
The 2+2 configuration, delineated by a prominent console that extends from the base of the instrument panel to the rear seating area, uses unique graphic and color contrasts to create the perception of visually floating elements intended to accentuate the cabin’s lightweight feel and spaciousness.
Additional interior design elements include cockpit-style seats with cantilevered headrests that appear to be floating, and a lightweight, flat-bottom steering wheel. To present technology there is a sweeping touchscreen that is the access point on the instrument panel, along with a complementing screen on the console.
“We are on the cusp of true change, and this concept is a tangible vision of it,” said Gauci. “It inaugurates the next chapter in Buick’s design heritage, as we make the crucial transition to our all-electric future.” Meet The Future.
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