Each Extraordinary Journey ranges from three to five days of epic, scenic driving, with overnight stays in unique, luxury accommodations. Sustainable, seasonal, and locally sourced produce will be served to guests throughout the programs. Discovery, design, architecture, well-being, and relaxation are key parts of each journey. Each journey will be an immersive experience in the culture of the area and feature local experiences. For example, the Scandinavian Extraordinary journey will take in the very best of Copenhagen as Denmark celebrates its Year of Architecture.

It also will involve various private dining and wellness experiences, exclusive access to the BIG architecture and design studio, as well as a take-over of one of the finest design hotels. Marking a driving change to smaller country roads surrounded by stunning scenery, guests will enjoy lunch on the edge of Lake Vättern in southern Sweden. This will be followed by a night at a 5-star Forest Hotel, nestled in untouched Swedish woodland – luxurious tree house suites that combine a full wellness experience with forest dining from a chef who specializes in sustainable Nordic cuisine.

Caren Jochner, Global Head of Brand Experience at Bentley Motors, said, “We want to share with our customers and fans an extraordinary journey of discovery offering access to usually private and exclusive experiences that only Bentley can provide. We have worked closely with globally like-minded partners that share our passion for excellence whether it be in the field of cuisine, design, architecture, or wellness – all with sustainability at heart. This, coupled with our carefully curated driving experiences provides something truly unique – an Extraordinary Journey and once-in-a-lifetime experience that offers the opportunity to connect you with like-minded souls – an experience money alone can’t buy.”