Goodwood Ghost

 
 

 

Minimalism At It's Best

From The House Of Rolls-Royce

It was back in 2009 in Goodwood, West Sussex England that Rolls-Royce rolled out the first Ghost. Presenting to the world a Rolls-Royce created for an owner who will be most often driven, rather than being the driver. With the Ghost and it’s energetic, dynamic personality Rolls-Royce’s new breed of customers wanted a driver’s car was a road loving joy to drive and a reward for their success. A reward that signals the pinnacle of their achievement and their earned right to the very finest. The Ghost while different from the Phantom customer wants all the same performance, prestige, and luxury of owning a Rolls-Royce.

 

 

The most technologically advanced Rolls-Royce yet

The new luxury is not about flash, it is all but about the marriage of style with substance. Nothing propels that minimalist view of luxury more than the all-new Rolls-Royce Ghost.

When the British say new they mean all-new. The only carryover from the first Ghost was the Spirit of Ecstasy and signature hidden umbrellas everything else has been designed, crafted, and engineered from the ground up.

From its aluminum space-frame architecture that was first used on Phantom, then Cullinan, to its all-wheel drive and all-wheel steering and 6.75-liter twin-turbo V12 engine, this Rolls-Royce is once again proof that the Ghost is still a true drivers car.

 

 
 
Bespoke Audio acoustic perfection inside this rolling sound stage

 

#rollsroyceghost

This New Ghost reflects an evolved appreciation of luxury, one defined by minimalism and purity, but underpinned by a great substance. Rolls-Royce said, “In the pre-sketch ideation phase of new Ghost’s design development, this treatment was named ‘Post Opulence’ – a movement defined by the authenticity of materials rather than an overt statement, which had already established roots in architecture,
fashion, jewelry, and boat design.” This new minimalist aesthetic for the Ghost was the design team’s absolute objective
throughout. The desired treatment was not sterile, but confident in its purity and unmistakably a Rolls-Royce.

A fantastic standout of the new Ghost is the 20 LEDS underneath the top of the radiator grille subtly illuminate the veins, this a true example design team’s obsession in making the hand-welded aluminum body structures -uninterrupted by shut lines and for the first time. The Spirit of Ecstasy is no longer surrounded by panel lines but rather stands within her own ‘lake’ of the hood.

With the fabulous new interior to a new Micro-Environment Purification System which is capable of removing nearly all ultra-fine particles from Rolls-Royce’s microenvironment in less than two minutes to that hallmark Magic Carpet Ride, the new Goodwood Ghost has been ten years in the making. Rolls-Royce.

 

 

 
all-wheel drive and all-wheel steering

 
 
 

 
 
 

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