Lexus and Men In Black International

 

Statement Making Lexus

The folks at Lexus have been on a roll, first with the Lexus LC500 in Black Panther and continuing with Lexus vehicles as the official fleet for Men in Black agents globally in the new film.

The 2020 Lexus RC F stars as the Men in Black agents’ vehicle of choice for their high-velocity pursuits and there are many. The luxury sport coupe recently underwent an exciting change, making it faster, lighter and even more ready to transport the Men in Black (Person’s In Black) as they save the universe. The Lexus RC F offers the best power-to-weight ratio in its class and the most powerful Lexus V8 to date, generating 472-horsepower. Plus, in the movie it boasts some pretty amazing alien tech. The Lexus RX Hybrid and Lexus LX SUVs are also featured in film scenes with alien encounters.

 

 

Men In Black International

one-of-a-kind alien-fighting machine

The collaboration between Lexus and Sony Pictures’ “Men in Black: International” includes integration in the film, a co-branded TV spot, a custom Men in Black RC F and sponsorship of the film premiere.
“We’re excited to collaborate with Lexus on this multi-tiered campaign in support of ‘Men in Black: International,’” said Jeffrey Godsick, EVP, Brand Management and Global Partnerships, Sony Pictures Motion Picture Group. “The Lexus RC F sports coupe provides the perfect vehicle for our team of Men in Black agents, led by Chris Hemsworth and Tessa Thompson, as they protect the galaxy.”

 

 

vehicle of choice for high-velocity pursuit

The collaboration between Lexus and Sony Pictures’ “Men in Black: International” includes integration in the film, a co-branded TV spot, a custom Men in Black RC F and also did sponsor the movie premiere.
“We’re excited to collaborate with Lexus on this multi-tiered campaign in support of ‘Men in Black: International,’” said Jeffrey Godsick, EVP, Brand Management and Global Partnerships, Sony Pictures Motion Picture Group. “The Lexus RC F sports coupe provides the perfect vehicle for our team of Men in Black agents, led by Chris Hemsworth and Tessa Thompson, as they protect the galaxy.
Near the end of move you will also see the Lexus QZ 618 Galactic Enforcer jet, the first in the brand’s new jet-class fleet. Currently available only to MIB agents, it is powered by hybrid transformer technology. With the push of a button it morphs from a 2020 Lexus RC F sport coupe into the most powerful IFO (Identified Flying Object) ever engineered by Lexus. It is also the only Lexus available in the darkest black in the entire universe: Umbra Black.

“The Lexus jet reflects the future of the Lexus brand – the far, far distant future,” said Lisa Materazzo, vice president of Lexus marketing. “With the most advanced alien-fighting technology, performance and sophisticated styling, it’s in a class of its own.

 
 
 

Photo By Marion Curtis at StarPix.

 
 
 

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