H&M Studio FW 2018

 

Athletic Prep By H&M

Yes Everyone... H&M

Trying to shop for the most current styles wear is a daunting task. From Bloomingdales to Saks the stores selections can be full of also-rans and less then stellar. H&M Studio new fall/winter menswear collection, entitled Athletic Prep is inspired by the Ivy League collegiate style. Traditional menswear including classics and preppy staples are subject to a series of slick contemporary and rebellious punk revisions at the hands of the forward thinking designers at H&M. Authentic retro duffel coats, cropped tartan puffer jackets, and corduroy-collared, recycled-wool western jackets define the outerwear mood. Chunky cord slacks in a crisp navy cut make a neat pairing with the varsity letter pullover, as well as the campus sweater featuring an authentic Harvard University shield emblem. A chunky wool argyle beanie comprises the finishing touch. “For this autumn collection, we wanted to combine the signature H&M Studio Men sportswear-oriented mentality with a traditional preppy aesthetic to offer a roster of authentic menswear classics, in premium fabrics, that will surprise our customer thanks to subtle, modern twists,” said Adam Gauffin, Concept Designer at H&M Studio Men. This collection, which comprises clothing, shoes and accessories, will be available to buy online and in selected stores from on September 6th 2018. H&M.

 

 

 
 

Images H&M.

 
 

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