“The core of our brand lies within the G80,” said William Lee, Executive Vice President and Global Head of the Genesis Brand. ”This segment represents where we started and we’re pleased that our newest offering achieves a perfect balance of discerning luxury and inspiring performance for our customers.”
Since its 2015 launch, Genesis has been making its presence known in the luxury lifestyle market by bringing true design statements to the world of four wheels. The design story of the G80 begins with the brand’s emblem which inspires the crest grille and Quad Lamps, the new distinctive face of every Genesis.
From the side, the Parabolic Line, which begins at the front Quad Lamp and gradually runs lower to the rear through the top of the door, is inspired by the elegant look of several venerable classic cars. This elegant line is counter-balanced by athletic “power lines” emphasizing the strength of fender volume and the up-fitted 20-inch wheels. The design standout is that chrome trim beginning from behind the front wheels stretches out along at the bottom of the door, crosses the side sills and swells upwards to the rear, strengthening forward visual motion of the G80.
Once inside the steering wheel and sleek, thin air vents run across the passenger compartment splitting it into the panoramic area above and the control area below. The number of hard buttons and switches was intentionally kept to a minimum, both for aesthetic purposes and ease of use. Every design detail has been met and surpasses everything we wanted from this new fashion-forward ride.
“The All-new G80 is the centerpiece of our lineup perfectly weighing athletic and elegant characteristics. This represents the clearest interpretation yet of the Genesis brand identity,” said Sang Yup Lee, Senior Vice President, Head of Global Genesis Design. “Our goal is to offer unique, design-inspired experiences for our customers.” Genesis G80.
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