We had planned to travel from NYC to LA to attend the launch of Hyundai’s all-new 2021 Elantra and Elantra Hybrid at The Lot Studios in West Hollywood. Sadly our trip was cancelled due to concern about the health crisis, so we watched the virtual multi-media presentation in awe and we are so impressed with the ingenious design and technology in both the Elantra and Elantra Hybrid. The extravagant presentation emphasized the style statement at the core of the new design and Hyundai’s quest forward towards entire new market segments for the Elantra.
The All-New Elantra showcases Hyundai’s latest ambitions, including a Sensuous Sportiness design identity, hybrid electric vehicle technology, and segment-first wireless Android Auto and Apple CarPlay connectivity. At first glance, you notice the more premium design of a four-door-coupe – Hyundai engineers and designers made it longer, lower, and wider compared to the outgoing model. The 2021 Elantra gains 2.2 inches in overall length and 0.8 inches in its wheelbase, and the overall width is increased one inch. The overall height also dropped 0.8 inches, and the front cowl point was moved back almost two inches. These minor changes dramatically changed the shape of the car while having a limited impact on cabin space and increasing key interior dimensions.
“Parametric dynamics” is the phrase Hyundai designers use to describe the dramatic look of the 2021 Elantra. “Like the first generation, the seventh-generation Elantra/Avante has a bold character,” said Luc Donckerwolke, executive vice president and chief design officer, Hyundai Motor Group. “The fresh esthetic was completed through unconventional lines and a face that broke a taboo in automotive design. The new Elantra is highlighted by its stance that looks like geometric crystals and divided body surfaces to get a strong emotional response from the customers.”
Having three lines meet at one point is the main ingredient in making the colorful parametric dynamics of Elantra. Using this design element was a daring challenge and marks the Elantra’s distinct “disrupter-spirit”.
The “immersive cocoon” interior layout envelops the driver like an airplane cockpit. Low, wide structures go from the door to the center console. The low, wide structure also provides ample interior room. A large interface consisting of two harmoniously connected 10.25-inch displays enhances the futuristic feeling of the car. The angled touchscreen is easy for the driver to see and control. The interior gives the driver access to the latest technology and the confidence to use it.
The all-new Elantra compact sedan is more than just a modern take on a sedan. This spirited style disruptor is a statement-making technology machine, forward-thinking in every aspect of user experience.
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