PRADA SSHYPERCOLOR UNREALITY 2019

 

HYPERCOLOR UNREALITY

Immersed in super-real saturated color and digitized print, the new Prada 365 chapter showcases the Prada Spring/Summer 2019 menswear collection bathed in and overlaid with psychedelic multicolor, a kaleidoscopic reworking. Against a backdrop, drawn from the hyper-modern environment of transparent acrylic that encased the Spring/Summer 2019 venue in Milan, the imagery glistens. Its focus on fragmented details, on extreme angles and dimensions, adds to a feel of the chimerical and illusive, a trance-like state of mind. This contrasts with the slick, streamlined modernism of the clothes, keyed close to the form and expressive of the collection’s dynamic twin catalysts: youth and movement. Simultaneously a heightened actuality and a fantasy, expressive of both materiality and a synthetic dream-world, these images pull their inspiration from the vibrant prints and strident hues of the clothes themselves, projecting them out into the space they occupy. The clothes become a prism, recoloring the world around them while changing its perspective. These images are a total immersion in Prada.

This new SS19 collection is nod to the 1960’s with filtered collage looks along as the rebirth of the short-shorts. This collection, with cleanly cut single-vented colored blazers and seamed, washed jeans with a break, is a very fresh take from the world of Prada complete with the return of the fabulous logo we have miss in recent seasons. There were a few unreconstructed rib-knit and leather half-zips, boat shoes in a house nylon weave in red and blue that translated to sneakers and a sweater, and a tailored silhouette. Prada Spring/Summer is fashion forward again and every look looks better with a Prada bag slung across the right shoulder. Prada.

 

 
 
 

Photography By Willy Vanderperre Models: Max Barczak, Mustafa DG, Daan Duez, Jonas Glöer, Paul Hameline, Maikls Mihelsons, Tae Min, Matthew Petersen, Robert Sears, Kajus Valciukas and David Van Brusselt