Happy anniversary to Parke & Ronen and bravo for keeping some very fit men barely clad with such impeccable style. While the world has changed since designers Ronen Jehezkel and Parke Lutter started their design house 20 years ago they understood that style evolves and sexiness sells. To that thought, summer is the sexist season, especially when you are buff and beautiful, and ready to emerge from your winter exile at the gym. To those that covet flattering underwear, bathing suits, beachwear and casual clothing essential to their summer strut; Parke & Ronen have you covered with delectable prints, plaids, paisleys and stripes in fabrics that cling with dedication. Their loyal following and new customers all understand the design duo aims to frame and highlight the results of a winter spent in the gym.
Good bless all you great and beautiful boys that have found a Parke & Ronen bathing suit to be a prefect fit. You have not been unnoticed. In their latest collection the designers revisit their archives and re-imagine styles and inspiration from popular designs. They presented a collection in soft pastels, with tone-on-tone cannabis and camo prints and an array of graphic Tees, shorts, and bathing suits. Crisps stripes are matched with floral prints, ethnic inspired fabrics mix with stunning bleach splatter print and masculine jackets, vests, and breezy over shirts completed the looks. The White Label collection is sold at stores across the country the designer’s up-market Boutique Label, that includes dress slacks and shirts, knitwear and outer wear is sold exclusively at their Chelsea store in New York City. Parke & Ronen.