At Brandon Maxwell’s latest Texas-inspired runway collection for Spring/Summer 2019 the 2020 Kia Telluride, with saddle-like leather accents, made its debut at New York Fashion Week. The customized Telluride drew influence from Maxwell’s inspiration for the Spring Summer 2019 collection. The show’s esteemed celebrities attendees and the fashion insiders covering the show were all intrigued with this fashionable collaboration.
In his ‘Texas-power-chic’ collection with crisp and pointed white collars, generously flowing skirts, and body hugging dresses the designer’s country club couture is a high pronouncement of his dictate; elegance to the forefront. Style is prominent in Texas, from TV housewives; to CEO’s and through the colliding echelons of society, and dressing the part is essential. Maxwell experiences in the fashion industry, including styling for major magazines and as Fashion Director for Lady Gaga began when he was a wide-eyed child in Longview Texas surround by the finely dressed at his Grandmothers boutique. For the spring and summer collection the designer and his team traveled to Marfa Texas for inspiration.
The young designer, who started his own line in 2012, brings an experienced based maturity to his designs. Committing to lush pinks and sonic reds, the designer’s touch of elegance runs from short shorts, to an overall strap gown and on to the blissful mirages of full skirted evening wear. In his daywear, be it tailored or body hugging; there is a crispness and refinement that prevails. His eveningwear is lush and opulently feminine. It is the subtle ‘extra’ that elevates. In this collection it is the voluminous fabric in the skirts that drapes and flows, often accompanied with a casually styled top, adding verve. The only ‘too much’ in this collection, is the elegance, and Maxwell’s brand of elegance is a welcomed excess indeed.
Saad Chehab, vice president of marketing communications, Kia Motors America stated, “Only a brand as forward-thinking as Kia could collaborate with Brandon Maxwell to launch the Telluride ahead of its official debut at the North American International Auto Show in January.”
For Brandon Maxwell, the combination of childhood nostalgia and an exclusive preview of Kia’s largest and most refined SUV provided an opportunity to give back to the Marfa, Texas, community.
“My Mom drove me to school in East Texas in a Kia Sedona, and my adoration for the brand runs deep,” said Maxwell. “When I left Marfa, Texas, where I designed my SS’19 collection, I started talking with Kia. I wanted a partner who could help fill a need in Marfa’s public school system and Kia was looking to create a unique integration for their new Telluride. It was a natural fit as Kia has a long history of philanthropic initiatives that support education. Kia is not just funding necessary technological purchases and educational programming to give the children of Marfa the quality education they deserve, but also providing a vehicle for local teachers’ use.
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