At The Shows, we saw many more car companies take part in more than just the transportation needs of harried fashion editors. Cars were on the runway or center stage at fashion presentations adding ambiance and verve. At the energetic Alice + Olivia presentation the VW Beatle painted in A+O illustration print was central to the story and style the designer is telling for spring-summer 2020.
The brainchild of designer Stacey Bendet, Alice + Olivia’s Spring 2020 fashion presentation has long shed the stale catwalk approach for a series of nine “vignettes” – colorful, social-media-ready sets ranging from frothy pink-flowered swings to a backdrop of neon orange teddy bears. Among a bustling crowd of onlookers and celebrities, Volkswagen further enhanced Bendet’s dream-like vision this year by displaying its Beetle Final Edition, wrapped in Alice + Olivia’s whimsical hero print for Spring 2020. We were able to partake in the set experience and snap pictures inside and around the personality-packed VW Beetle.
“When the colors are right in a space you exhale and tune into your own interior,” Bendet said. “I dream in color and these rooms are fashion dreams come to life.”
Launched in 2002 by Bendet, Alice + Olivia has built a sizable following for its mix of whimsy and sophistication that’s a strong reflection of its founder’s personality. Its line of clothing and accessories can be found in more than 800 department and specialty stores worldwide and more than 20 stand-alone boutiques.
The brand’s statement-making collection included bold, striped jumpsuits, high-waisted trousers, cheeky, graphic t-shirts and silky nude evening gowns. The line was a collaboration between Alice + Olivia and Murder Bravado designer Everard Best, a rising star in the fashion world. Best is known for his hand-embroidered, dyed and distressed denim, and previously collaborated with fashion designers Virgil Abloh and Heron Preston.
“With this collaboration, we wanted to bring our vibe and our design DNA to Alice + Olivia,” Best says. “We applied our signature dying and distressing techniques then exaggerated the length to keep it super fun and over the top.”