John Varvatos and Nick Jonas, two of our favorite style icons, have collaborated on a new collection. Their partnership begins with Spring/Summer 2018 unique limited-edition capsule collection, in tandem with Nick becoming the new face of the brand. The two have developed a rich organic friendship born from a mutual, deep-rooted affinity for music, fashion, pop culture and philanthropy, inspiring an ongoing relationship.
“The process in working with Nick is amazing.” Varvatos said, “He’s a musician, he’s an artist, he’s an actor, he’s intrigued by everything in the world and I had a real connection with that. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style… We’re working together on a number of things, first he’s going be the face of our campaign, and then we’ve collaborated on a series of items for the spring season, and we had a great time doing it together.”
Nick Jonas, stating “We sat down at dinner and I knew right away this was going to be a great friend of mine, – I think it made sense to both of us, echoes the excitement. The human connection was so real because the friendship evolved in such a natural way, the next step was trying to make something great together. Beyond just fashion and music and the tie in there, we’re thinking big picture about how do we influence the world in some way…”
The capsule itself personifies the rock n’ roll spirit inherent to the John Varvatos brand, infused with the energy and style of Nick Jonas. From knitwear to leather jackets, each piece carries its own identity while fully comprehending the duality of the modern man’s day-to-day. For the first time in the brand’s history, it will feature a new joint label “JVxNJ”.
“This collaboration is unique to us “quoted John, “We’ve never done another collaboration with any artist, any individual, on the product, the design, the aesthetic of the brand. I look forward to doing many more things with Nick in the future.” JV x NJ
Photos by Danny Clinch.
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