To celebrate the launch of the new Range Rover Velar, the fourth member of the Range Rover family, Swiss watchmaker Zenith has unveiled the Range Rover Velar Special Edition watch.
In 1969 British car company Rover started a project that would go on to define a new automotive category, in combining luxurious appointments with all-terrain capability the premium SUV was born. The new vehicle was called Velar during testing, taking its name from the Latin velare –translated ‘to veil’ or ‘cover’ – before being christened Range Rover at launch in 1970.
That same year, Swiss watchmaker Zenith presented a fully working prototype of the world’s first self-winding chronograph movement, which it named ‘El Primero’ – ‘the first’. Capable of recording elapsed times down to one-tenth of a second with its ‘high beat’ oscillator, it was the most accurate wristwatch ever made.
Almost half a century later, this spirit of innovation continues as an integral feature in the DNA of both brands, with the simultaneous introduction of the all-new Range Rover Velar mid-size luxury SUV, and that of a complementary new time-piece the Range Rover Velar Special Edition. This being the second product in a long-term partnership between the two. Specially co-developed by design and technical engineering teams working in close harmony, the El Primero Velar chronograph features a custom ceramised aluminium case and a high beat movement of 36,000 vibrations per hour (VpH). El Primero Velar is a wrist-worn symbol of the lightweight high performance, elegant simplicity and visually reductive qualities of the all-new member of the Range Rover SUV family. This handsome timepiece is for every occasion and it will stir the emotions of both pride and envy.
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