MCM, the global luxury accessories and apparel brand showed its Spring/Summer 2019 Luft Collection as part of Pitti Uomo event in Firenze, Italy issuing in a new era for the label. Designed by their new Milan-based design center in-house team, the Luft Collection, meaning “air” in German, is homage to freedom of movement and hands-free travel. Mobility, freedom and creativity are at the core of MCM’s values, interpreted throughout the SS19 collection in the use of materials, fabrics and hardware.
The collection is inspired by aviation, sky-based sport and NASA exploration. The silhouettes draw on a utilitarian uniform inspiring the wearer to move, travel and experience. The unisex Luft Collection featuring both ready-to-wear and accessories was presented during an experiential multi-sensory runway event. The powerful and immersive show took guests such as Winston Duke (actor), Anna Della Russo (Editor-At-Large Vogue Japan), Misa Hylton (stylist), Sita Abellan (model and D Jane), The Martinez Brothers (DJ duo), Talia Coles, Suzy Menkes and more on a journey through the clouds.
All of us that cover menswear jump on BA to Florence, Italy, for the biannual Pitti Uomo fair, after the London Menswear shows.
Created in 1972 Pitti Uomo is held in Florence twice a year and is the world’s most important platform for men’s clothing and accessory collections and for launching new projects in men’s fashion.
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