Not long ago the fashion bike brand Martone Cycling Co. unveiled a special limited edition “rose gold” bike at Saks Fifth Avenue in New York, and Colette in Paris Named “Studio City.” There will be only 50 units and this special offering doubles as a functioning, versatile city bike and as a coveted design item turned collector’s piece.
Inspired by the signature gold “Grand” and silver “Regard” metallic bikes that launched the brand to fame four years ago, the rose gold is a chic, rose-hued accessory designed to amplify the rider’s personal style. Martone Cycling creator, Lorenzo Martone, commented, “I created this brand on the idea that people should not have to sacrifice style and beauty for functionality. A bike is an object you live with, and it should stimulate your senses and bring joy to the eye — in addition to the more obvious health and environmental benefits.”
The 50cm step-thru “Studio City” bike is outfitted with an architectural basket perfect for carrying any tote, gym bag or laptop, and retails for $1700 USD. It features black detailing on the seat, grips, and rubber wheel treads that starkly contrast the rose gold paint, allowing it to glisten even more. Keeping true to MCC’s standards, this model boasts a dual-legged adjustable kickstand, a SRAM system that automatically shifts gears as the rider cycles, and of course, the signature red chain and lucite pedals. These limited edition bikes will for the first time also come with a special gift – a rose gold-plated necklace with a moving bike crank-inspired pendant, with the Martone Cycling Co. logo. These limited-edition rose gold-hued bikes will be available exclusively at Saks Fifth Avenue and Colette, as well as www.martonecycling.com.
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