I find that mixing high style with energetic trend pieces serves my indelible personal style to a T. When I reach for a Tom Ford jacket or my favorite G-Star jeans I resist the temptation to ‘designer overdo’ and I often grab an of-the-minute piece from the H&M Studio Collection to finish my OOTD. For spring/summer 2018 the H&M Collection Studio Collection featured clean silhouettes, a relaxed vibe and striking abstract prints inspired by the Japanese writing system. Workwear tailoring, free flowing fabrics and statement knits also added to the sense of balance between minimalistic design, pure colors and movement.
The runway show championed a diverse cast including Adwoa Aboah, Amber Valletta, Grace Elisabeth and Edie Campbell. Immediately following the show, the dance groups Strawhatz set the stage alight with a kinetic performance in front of the 200 guests in attendance.
H&M Studio is the key seasonal collection from H&M, with its own dedicated design team. Both the women’s wear and men’s wear that appeared on the catwalk were released online directly after the show and will be available in stores around the world now.
The make-up artist Isamaya French created the beauty looks for the show using products from H&M Beauty. To complement the collection, the beauty look was clean, fresh and minimalistic, with a pop of color on the eyes. The make-up had a simple, effortless look, reflecting the wear ability of the collection. H&M.
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