“Cooperation with Giorgio Armani is a great honour for us,” said Wolfgang Dürheimer, President of Bugatti Automobiles S.A.S. “When one of the most influential and highly recognised fashion and lifestyle brands and the most exclusive super sports car brand in the world, which has its roots in art and design, join forces, this is an unusual, exciting and inspiring project. The result is an extremely well-made combination of the style and perfection of Giorgio Armani and the Bugatti brand DNA.”
This collection feature details that reference the iconic motifs of the Bugatti brand. The horseshoe-shaped emblem on the front of the cars is seen on pendants for bags, while Bugatti’s brand color blue appears on inner linings of bags, in interior pockets and on the treads and insoles of footwear. The palette, focused on the three stylish and timeless colors of cognac, army green and blue, is a recurring element of the collection.
The highlight of the accessories is an elegant briefcase in soft calfskin, made entirely by hand, with a convenient front pocket; there is also an exquisite version of this piece in lined matte crocodile suede, tactile and luxurious in Bugatti blue. In addition, there is a more roomy weekend bag, while small leather goods, available in calfskin or crocodile skin, include belts, wallets, iPad cases, and beauty cases featuring a prominent zip closure. Clothing includes a coat and blouson jacket in refined double cashmere, superfine cashmere sweaters, a leather jacket with raised collar and concealed hood, as well as treated denim jeans that look as soft as velvet, thanks to their handmade flocking.
The capsule collection is on sale at select Giorgio Armani boutiques and in Ettore Bugatti lifestyle boutiques.
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