We just had post something about Gap’s launch of the film ‘Mama Said,’ a celebration of motherhood in support of Every Mother Counts, co-directed and starring Liv Tyler. Tyler and co-director Paola Kudacki set out to create a film that embodies the joys and optimism of motherhood.
Set to actress Jurnee Smollett-Bell singing “Let Your Love Flow” by the Bellamy Brothers, the film depicts the mothers enjoying intimate, candid moments with their children playing, dancing and bonding. The cast’s children are dressed in babyGap and GapKids, showcasing Gap essentials that are part of every mother’s go-to wardrobe for their children. Mama Said’ cast includes, Liv Tyler with son Sailor (age 2) daughter Lula (9 Months), model Coco Rocha with daughter Ioni (age 2), model Candice Swanepoel with son Anacãn (6 months), actress Jurnee Smollett-Bell with son Hunter (5 months) and artist Ali Bird and wife, photographer Cass Bird, with son Leo (age 9) and daughter Mae (age 7).
“Motherhood unites women across all walks of life and invokes feelings of love and strength in both children and adults. It speaks to the core values of Gap as a brand,” said Craig Brommers, chief marketing officer for Gap. “We are proud of this celebration of motherhood and our partnership with Every Mother Counts, bringing support to mothers around the globe.” Every Mother Counts. GAP.
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