Perhaps obsession best defines my commitment to working out, what else could explain my usual 5:30 arrival? My gym of choice Equinox has a fabulous new take on it’s “Commit To Something” campaign with “Commitment, A Collection by Equinox,” featuring seven one-of-a-kind luxury goods inspired by the passion and persistence of some of the most committed people and organizations on earth.
Commitment, A Collection by Equinox was conceived to subvert our typical perceptions of luxury. Designed by some of the world’s most provocative fashion forces including Off-White’s Virgil Abloh, Shayne Oliver, Y/Project and Eckhaus Latta, the products explore the real-life stories behind The Washington Post’s truth-seeking journalists, the gay civil rights pioneers of The Stonewall Inn, marathoner/activist Kathrine Switzer, and other fiercely committed people and organizations.
“The concept of commitment is central to the Equinox mission, and we proudly celebrate it every day as we empower each member of our community to maximize their own personal potential,” said Vimla Black Gupta, Chief Marketing Officer, Equinox Fitness Clubs. “We’re living in a time where commitment has become a relative rarity, so the stories we’re sharing as part of this year’s campaign feel especially important as a catalyst for inspiring others to accomplish their own goals—both inside and outside the four walls of our clubs.”Commitment, A Collection by Equinox, developed in collaboration with Wieden+Kennedy New York, is further brought to life by photographer Steven Klein with imagery that serves as an homage to classic luxury fashion advertising and an “e-commerce” hub, www.commitmentcollection.com, featuring interactive narratives on each product.
Photography by Steven Klein.
Giambattista Valli for H&M
Man and Machine - Precise Construction
Rosé for Summer 19
Gulfstream G650ER and the Gulfstream G500
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Rolls-Royce Champagne Chest
Fine Sipping Tequila by Casa Dragones
All New For 2020
Reflective Nature at Intersect By Lexus NYC
The Glam Explorer H&M SS 119
Social Sessions Four Seasons LV
Bed & Shred At The Hotel Erwin
Lexus and John Elliott
Fiat 500 F series at MOMA
Moncler Genius Program
Great Sound From Master & Dynamic
Pop the question with unforgettable style at Crane’s Beach House
Welcome 2019 With Louis Pommery by Champagne Pommery.
Jonathan Scott's Mobile Holiday Window
Sena New York Signature Jewelry Collection
A bit of Bentley for the holidays.
Rumpl & Yakima and Artist Adam Haynes
Aston Martin Special Edition
Exclusive MCM x WizPak
Red Carpet Rocks - A Star-Studded Pop Up Event
Abadía Retuerta LeDomaine - The #1 Hotel In Spain & Portugal
Reebok launched the Aztrek
Philipp Plein x Playboy
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NYC Opening Event
To own a Hacker-Craft is to be admired
An exceptional limited edition timepiece.
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Ninkasi Brewing - Eugene, Oregon
Ducati New York
This Is H&M's Studio Collection
Blue Jacket Fashion Showto benefit the Prostate Cancer Foundation.
Bentley Momentum Unlimited
Charter This Luxurious Yacht - The Paris A
John Varvatos And Nick Jonas - JVxNJ
Commitment, A Collection by Equinox
Casa Noble creates a special Selección del Fundador Volume II
Phuong Dang Perfumes
13 Secrets - Southern Charm
Chef Vincenzo Betulia - A Trio Of Excellence In Naples
Go Red, Like You Mean It
Steve Aoki x ASICS
Breitling for Bentley -
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Gucci Bamboo Captivates
Vifa Reykjavik - Stylish & Outstanding Portable Sound
Architecturally Influenced Accessories By Maria Castelli
#DrinkUpDesign - Cocktails at Cooper Hewitt
A California Collaboration - The Moto Collection by Shwood and Iron & Resin.