Perhaps obsession best defines my commitment to working out, what else could explain my usual 5:30 arrival? My gym of choice Equinox has a fabulous new take on it’s “Commit To Something” campaign with “Commitment, A Collection by Equinox,” featuring seven one-of-a-kind luxury goods inspired by the passion and persistence of some of the most committed people and organizations on earth.
Commitment, A Collection by Equinox was conceived to subvert our typical perceptions of luxury. Designed by some of the world’s most provocative fashion forces including Off-White’s Virgil Abloh, Shayne Oliver, Y/Project and Eckhaus Latta, the products explore the real-life stories behind The Washington Post’s truth-seeking journalists, the gay civil rights pioneers of The Stonewall Inn, marathoner/activist Kathrine Switzer, and other fiercely committed people and organizations.
“The concept of commitment is central to the Equinox mission, and we proudly celebrate it every day as we empower each member of our community to maximize their own personal potential,” said Vimla Black Gupta, Chief Marketing Officer, Equinox Fitness Clubs. “We’re living in a time where commitment has become a relative rarity, so the stories we’re sharing as part of this year’s campaign feel especially important as a catalyst for inspiring others to accomplish their own goals—both inside and outside the four walls of our clubs.”Commitment, A Collection by Equinox, developed in collaboration with Wieden+Kennedy New York, is further brought to life by photographer Steven Klein with imagery that serves as an homage to classic luxury fashion advertising and an “e-commerce” hub, www.commitmentcollection.com, featuring interactive narratives on each product.
Photography by Steven Klein.
Great Sound From Master & Dynamic
Commitment, A Collection by Equinox
Casa Noble creates a special Selección del Fundador Volume II
Welcome 2018 With Louis Pommery by Champagne Pommery.
Phuong Dang Perfumes
13 Secrets - Southern Charm
Chef Vincenzo Betulia - A Trio Of Excellence In Naples
Red Like You Mean It
Steve Aoki x ASICS
Abadía Retuerta LeDomaine - The #1 Hotel In Spain & Portugal
Breitling for Bentley -
Eden Slezin - MFA Fashion Design Academy Of Art.
Gucci Bamboo Captivates
Vifa Reykjavik - Stylish & Outstanding Portable Sound
Architecturally Influenced Accessories By Maria Castelli
#DrinkUpDesign - Cocktails at Cooper Hewitt
A California Collaboration - The Moto Collection by Shwood and Iron & Resin.
Special Limited Editions From Martone Cycling
The Aura Of The Islands - Nateeva Fragrances
Solo New York - Getaway Ready
Leandro Erlich At The Mori.
We Visit Temecula Olive Oil Company
Impress Your Father With An Exceptional Gift
A Fathers Day Must-Have, Giorgio Armani collaborates with Bugatti
Making | Breaking: New Arrivals At The Cooper Hewitt
MAMO New York Celebrates the 70th Cannes Film Festival in New York
Gap Celebrates Motherhood In support of Every Mother Counts
Charter This Luxurious Yacht - The Paris A
The Heritage Boot by Ridgemont Outfitters
Update Your Spring With A Ron Dorff Bike
Wraith - Inspired by British Music
Healthy Eating Is Not A Trend But A Lifestyle At Good Seed
Live Like A Local - Residences At East, Miami
Exclusive ANDI Snake bag at Equinox
Bowers & Wilkins P5 Wireless Headphones.
The Range Rover Velar - A New Star Is Unveiled
Cadillac Evening of Style Kicks Off The 2017 Washington Auto Show
The Lexus Design Award 2017 Finalists.
Ben Sherman - The Spirit of Mod.
Opulent, Raw, Sensual. Phuong Dang Perfumes.
Solo Hamptons Collection - Urban High Style.
Sturia Caviar & Bagatelle NYC
MGP Sport Utility Backpack
BRAUN Launches Morning By Design Campaign with Scott Schuman
Wyland Limited Edition Luxury Sport Dive Watch
Hyundai's limited-production NIGHT model
Learn the Craft - Maison Lesage at Cooper Hewitt.
An Exceptional Reason To Visit The Four Seasons Bali
Yde’s SS17 Collection.
2017 VW Touareg Wolfsburg Edition.
El Primero Range Rover Special Edition Launch.
Santuario LeDomaine Wellness & Spa Valladolid, Spain
Beyond. Vision Mercedes-Maybach 6.
Renaissance New York Midtown Hotel Discovery Portal
Visit the Mercedes-Benz Museum and take the Factory Tour.
The Urban Romantic Spring/Summer 2017
Touring and tasting at the Abadia Retuerta Winery.