The iconic British heritage brand, Ben Sherman made a fabulous return to the United States with an English-inspired event during New York Fashion Week at its new pop-up shop. Located at 130 Greene Street, the pop-up features the latest pieces in the fall/winter 2018 collection including RTW, suits, accessories, jewelry and more. It was great night for fashion and music with sets by DJ Khalil and MC Minderella. Guest were invited to pose for pictures in a classic red phone booth, and they enjoyed small bites provided by 800 Degrees Wood Fired Kitchen. Special celebrity guests Nick Viall from “The Bachelor,” Wills Reid from “The Bachelorette,” singer Nick Hissom, known for hit single “He Ain’t Better,” and English actor Cameron Moir. The list included Bulgari’s Al Barchak as well as celebrity/private trainer Jason Medlen who were all seen celebrating Ben’s return. To toast to the pop-up’s success everyone raised their pints of Heineken and flutes of Giavi Selezione champagne with Creative Director Mark Williams, while he shared insight into the heritage of the brand and additional upcoming activations planned at the pop-up. “We are honored to bring Ben Sherman back to states,” said Williams. “It is a privilege to be here and be able to share some of the English spirit with all of you. The store will host amazing events throughout the rest of the year, and we hope that you all will join us to witness amazing design collaborations, live performances from upcoming artists, and other fantastic events.” The SoHo pop-up location will be open through the end of the year and carries pieces from the entire collection. The store will also offer monthly events ranging from concert series, custom tailoring and monogramming, speaker series, custom tattooing, and more to engage shoppers and create an interactive retail experience. Ben Sherman.
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