Lamborghini Urus


Lamborghini Urus Super SUV

In making two newsworthy declarations this past week Lamborghini flexed it muscle and style with bold enthusiasm. At Milan Men’s Fashion Week, and at the North American International Auto Show in Detroit, the new Lamborghini Urus Super Sport Utility Vehicle made its North American debut. Chairman and Chief Executive Officer of Automobili Lamborghini, Stefano Domenicali, was on hand to reveal Lamborghini’s third model line, the Urus, to a fabulous group of Lamborghini brand partners, influencers and members of the press at the Museum of Contemporary Art Detroit.



North American Debut


“The North American International Auto Show and the city of Detroit are a key part of the international automotive community. It is with that in mind that we’ve chosen the Motor City as the first location to share our new Urus on U.S. shores,” said Domenicali. “The Urus embodies a new chapter for Lamborghini, with the performance and versatility one expects from a Lamborghini and with a new perspective for our growing brand. The United States is the number one market for Lamborghini globally, and we look forward to the first deliveries of the Urus to North American clients this year.”

With 1,095 cars delivered to customers, 2017 marked another record year for Lamborghini sales in the United States, and the URUS is expected to double the company’s sales, catapulting it into new dimension in 2019.

In terms of design, the Urus takes cues from Lamborghini’s signature design lines and its visceral and modern aesthetic known the world over. Drivers of all types, ranging from performance enthusiasts to those who revel in luxurious design, will find the Urus a breathtaking alternative in the current SUV market.


Model, Angelo Carlucci next to the Lamborghini Urus Super SUV wearing, clothing from the Collezione Automobili Lamborghini 2018 Fall/Winter collection.


Collezione Automobili Lamborghini 2018 Fall/Winter collection, presented during Milan Men's Fashion Week.


Equipped with 4WD and up to six different driving modes, plus customizable EGO mode, the Urus ensures comfortable daily usability along with heart-racing dynamics. Especially capable in off-road conditions, Urus provides optimal engine responsiveness, comfort and efficiency under all driving conditions and in any kind of terrain.

The Urus features a 4.0-liter V8 twin-turbo engine delivering 650 hp at 6,000 rpm. With 162.7 hp per liter, the Urus claims one of the highest specific power outputs in its class and the best weight-to-power ratio at 3.38 kg/hp. The Urus can accelerate from 0-62 mph in 3.6 seconds. With a top speed of 189.5 mph, it is the fastest SUV available. The vehicle’s name, as has long been the tradition at Lamborghini, is derived from the animal kingdom. The Urus, an extinct European Bison, also known as Aurochs, is one of the large, wild ancestors of domestic cattle. The Spanish fighting bull, as bred for the past 500 years, is close to the Urus in its appearance and matched with its strength.  Lamborghini Urus 




Evoque Chicago Debut

The 2020 Evoque - The Next Generation

2019 Nissan Altima

All New "3"

BMW 3 Series Sedan

Rolls-Royce Dawn Black Badge

Rolls-Royce Dawn Black Badge

Lincoln Continental 80th Anniversary Coach Door Edition

'Notice The Doors'


For Lovers Of Design & Cars

Massive Congratulations to Genesis

Winner of Motor Trend Car Of The Year for 2019.

MINI John Cooper Works International Orange Edition

MINI John Cooper Works International Orange Edition

Introducing the all-new Nissan Kicks Technology, Style & Safety For All

Rolls Royce Cullinan

The Luxury SUV

2019 Hyundai Santa Fe

Style Meets Substance

Cadillac XT4

New From Cadillac


Avant Garde Design - Polestar 1

Rolls Royce Phantom

Phantom By The House Of Rolls-Royce


Take The Long Way Home

Jaguar E-Pace and Kia Stinger

2019 Elantra Redesigned

The Aston Martin DB11 Volante

Exceptional Craftsmanship


Innovation and Style

Volkswagen Arteon

Premium Quality Buick Avenir

Take A Titan To The Beach

A one-off concept from Nissan.

Hyundai's Bolder Side, The Veloster.

New For 2019

DBS Superleggera



First Ever Buick Regal TourX

Not A Station Wagon

Chevrolet Colorado ZR2 Midnight Edition

Exceptional Standard Features

Meet the all-new 2019 BMW 8 Series Coupe

Meet the all-new 2019 BMW 8 Series Coupe

BMW 6 Series Gran Turismo

For A Select Few It's Everything BMW 6 Series Gran Turismo

Jaguar XF Sportbrake

One Handsome Ride

Rogue Sport among vehicles to receive ProPilot Assist

The all new Lincoln Navigator

Lamborghini Aventador S Roadster

Be The Envy Of All

Rolls-Royce Cullinan

Global Debut

ALPINA B7 xDrive

Beyond Everything

Aston Martin Rapide S

Supercar For Four

Lexus 0-60 Celebrity Racing Series: Road Atlanta

Adamas Collection From Rolls-Royce

Rolls-Royce unveils first Black Badge Collection of 40 Wraiths and 30 Dawns, named Adamas

Aston Martin Vantage

Leading The Pack

Access By BMW

Welcome to Access By BMW

Buick Regal GS

European Feel Dynamic Handling

Lamborghini Huracán

Lamborghini Huracán

Jaguar E-PACE

Sensory Seduction

2018 VW Atlas

Atlas Stands Apart From The Crowd

Rolls Royce Dawn

Rolling In A Rolls Royce Dawn

The 2019 Mercedes-AMG G63, the next level.

The 2019 Mercedes G-Class one of the world’s most desirable and powerful SUVs.

Mercedes-AMG F1

Mercedes-AMG F1

Infiniti QX80

Lexus LC 500H

A Look To The Future

Bentley Bentayga V8

Meet the latest Bentayga

Lamborghini Urus


Kia Stinger GT sports sedan

From The House Of Kia

Aston Martin DB11

The Evolution Of Style And Substance

Alfa Romeo Giulia

Award Winner

570S Spider In Muriwai White


Modernism On Wheels

A Rolls-Royce Phantom Becomes A Recording Studio

A Phantom Recording Studio

Buick LaCrosse Avenir

Rebirth Of American Luxury Car

The 2019 Lincoln MKC

Good Design Is Always in Style

Bentley Bentayga - One Year Later

Irresistible In Every Way