Recently there has been a trend for SUVs manufactures, from large 3 rows to compact models, to appease the corporate bean counters and offer more affordable models. Scaling down to a box on wheels is a failed strategy. Understanding how to make consumers ultimately say yes to a new model means designers have to efficiently honor the current auto trends in technology while offering great style.
When Land Rover’s Design Director Gerry McGovern took on the task of bringing to market a new Range Rover Evogue he went on holiday with one thought in mind “how do I take something great and make it fabulous,” our words not his. The result is an evolution of a great design, a compact SUV with a perfect balance of technology and luxury, yet every bit a Range Rover. Technology advancements that included the challenge of solving visibility issues out the back window begat a mirror that changes at the flip of a switch to an HD screen that shows a 50-degree view of what’s behind the car. Even with its uncompromising designs, the new Range Rover Evoque is very cost competitive within this segment among Lexus and Mercedes models and a outstanding solution for the corporate bean counters.
The new Evogue is a style statement on wheels – with all kinds of tech to match. Designed to shine in city environments and capable of off-roading from Jackson Hole Wyoming to the rugged terrain outside Athens Greece where we did our test drive. With style cues from the popular Velar, the Evoque is designed with more of the clean surfaces then the outgoing model; the door handles lie flush and the longer wheelbase and bigger wheels give the Evoque an upscale distinctiveness.
With global sales of more than 772,000 and more than 217 international awards to its credit, this new Range Rover Evoque is a sophisticated evolution of the original model that set new standards in the luxury compact SUV market. We love the dramatic proportions and masculine wheel arches that, along with the 21-inch wheels, combine to create a strong and dynamic profile. The new Range Rover Evoque features All-Wheel Drive and Driveline Disconnect as standard. Combined with the available second-generation Active Driveline (standard on P300 models) and the optional Adaptive Dynamics feature, the Range Rover Evoque is designed to deliver the optimum balance of comfort and agility. For more adverse conditions, the standard Terrain Response® 2 system is designed to automatically detect the surface being driven on, adjusting the vehicle’s driving character accordingly. The new Range Rover Evoque can also now wade through water up to 23.6-in and that ClearSight Rear View Mirror that transforms into an HD video screen when needed is a magnificent safety feature.
There are two new exterior colors: Seoul Pearl Silver, a luxurious, warm pearlescent silver named after the South Korean Capital, while Nolita Grey, unique to the First Edition model, is a metallic finish with burnished copper accents in homage to Range Rovers more edgy side. Once inside new levels of refinement and luxury are emphasized with a fabulous new approach to the interior design. The unbroken horizontal dashboard architecture emphasizes a feeling of width and space that, alongside a more steeply raked instrument panel, gives the interior a very sophisticated feel. With its unique blend of uncluttered surfaces and contemporary materials, this next-generation compact SUV pays homage to the foundational design of Range Rover.
There is more rear leg and knee room for occupants thanks to the 0.8-in (21mm) longer wheelbase, while there is also more foot space under each seat thanks to the new seat mounting points.
The luxurious cabin also has a greater focus on usability and intuitive technologies. The striking two screens and capacitive switches of the optional InControl Touch Pro™ Duo infotainment system are the focal point of the interior environment. The beautiful clean design neatly integrates touchscreen technology with simple-to-use rotary dials.
Enhancing the convenience of the vehicle is a large center console with twin sliding armrests, doors that can now accommodate large 1.5-liter water bottles, and storage behind the lower touchscreen, which can discreetly hold small items such as wallets and cell phones. With every boxed checked, from cost efficiency to high style, the Range Rover Evoque is raising the bar for design standards in this market segment.
Range Rover Evoque First Look on UnnamedProject.com
Photos By Nick Dimbley
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