Refined British Style made a massive splash at this year’s recent Chicago Auto Show when Land Rover showed the next generation Range Rover Evoque revealed for the first time in the U.S. In true Land Rover fashion, the new 2020 Evoque made its dynamic debut on an indoor off-road course. Chicago-based, brother-sister R&B artists, Solo and Jaime Woods provided a live soundtrack to the debut of the Range Rover Evoque, and Angela Brantley and Rhea Fernandez, founders of Chicago-based luxury fashion brand, HERO/BLACK, were also in attendance.
Also during the reveal, Land Rover offered a sneak peek at a Chicago-inspired film featuring local photographer Trashhand. The video will be part of a future US marketing campaign for the vehicle. In celebration of the launch, Land Rover has also teamed up with premium audio company Master & Dynamic to create exclusive MW07 Wireless Earphones to be offered to those that make early reservations to purchase the new Range Rover Evoque. Each pair is made from handcrafted acetate inspired by the launch colors of the new Range Rover Evoque.
Having pioneered the luxury compact SUV market, now with more than 217 international awards, the new Range Rover Evoque is a next evolution of the original. This Evoque Combines the DNA of the Range Rover heritage with cutting-edge technology. As well as being designed, engineered and manufactured in Britain this new Evoque will meets the evolving needs of today’s customers.
“Eight years ago we created a new segment and the world followed. Now we have redefined what it means to be a luxury compact SUV. With design and capability at its heart and the latest technology at hand, the new Range Rover Evoque meets your needs like never before and ensures you reach your destination, no matter the conditions.” said Finbar McFall Global Markeing Director Jaguar Land Rover. Every bit a Range Rover, the compact SUV combines all-terrain capability with all-weather assurance and will go on sale this spring. Range Rover Evoque.
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