Project Viper

Customize This

The Ultimate Vehicle Concept

 
East Coast Defender - Project Viper

 
 

 

East Coast Defender

Project Viper unveiled in NYC

Project Viper can handle the deep deserts of  Arizona or Qatar and excel off-roading in locales like Bozman Montana. With ease Viper can navigate the curvy roads of Malibu Canyon and in the urban jungle of NYC the Project Viper is unswayed by compact car sized pot holes, century old cobblestone streets and the barrage of awe-struck trend setters and tourist of NYC meat packing district reaching for the camera phones.

The team at East Coast Defender came to NYC to unveil its most capable SUV and the first made-to-order vehicle built by the company’s new Ultimate Vehicle Concept (UVC) division. Powered by Chevy’s LS3 V-8 engine this massive new flagship creation will run you about $285,000.  Only ten custom SUVs will be built-on-demand by the UVC division each year, making them the most exclusive custom SUVs available in the market.

“Project Viper is our first custom SUV to emerge from the new UVC division,” said Scott Wallace, East Coast Defender Co-Owner. “We created UVC in response to the overwhelming demand from clients who want a pure, handcrafted SUV that is not limited by a specific bill of materials or budget. With one-of-kind builds like the Viper we’re pushing the creative envelope with bigger and more capable trucks that celebrate our heritage while adding daily comforts and reliability.”

 

 
 

 
 

 

The Ultimate Vehicle Concept

Every UVC Defender is designed by its new owner and built in a separate production area at The Rover Dome (more about the Rover Dome soon) in Kissimmee, Florida. East Coast Defender team will design each UVC to match the owner’s specific usage requirements, from accommodating daily commutes to boundary pushing off road adventures. The result will be a true, signature SUV that is purpose-built for the most extreme off-road driving and weather conditions.

 

 
 

 

Customized In Every Way

“Our UVC Design Studio will provide a luxury buying experience unlike anything in the world,” said Tom Humble, East Coast Defender Co-Owner. “While staying true to Land Rover heritage, our clients will be able to completely redesign their Defender. Each SUV that rolls out of our facility will be ready to cross the continents or tackle the most demanding conditions in a Baja race. We’re taking the Defender to a whole new level and the Viper is the pinnacle of what a true adventure-lifestyle SUV should be.”

East Coast Defender was founded by brothers Tom and Elliot Humble and their close friend Scott Wallace who all grew-up near the famous Lode Lane factory in England. The trio found themselves surrounded by Defenders throughout their childhood. They officially opened the East Coast Defender workshop in 2013 and it has been building the world’s most celebrated, handcrafted Defenders since.

“Build options available to UVC clients include custom built axles, shock absorbers, air intakes for snorkels, lighting options and off-road protection, as well as hand-built wheels,” said Elliot Humble, East Coast Defender Co-Owner. “Approximately 95 percent of the custom work is done by hand by skilled craftsmen and engineers. The build process is time intensive and includes countless hours of design, build, fit, re-design and re-fit until the vehicle exceeds UVC’s standards for design and performance.” Click here for specs about Project Viper and more information about UVC Defender by East Coast Defender.

NYC Photos By David Lewis Taylor.

Off Road Photos By Nathan Deremer.

 

 
 
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