Strong design and technology changes are going on at Buick and the design industry has taken notice. The new Buick 2018 Regal Sportback GS matches the Acura and Audi in its forward design, power and handling, and both Acura and Audi should be taking notes on the developments at Buick’s design studio.
Buick, Ford and Chrysler have not been registering with the younger sector of the auto buying market. That will be changing for Buick with all the design, style and handling enhancements in their offerings.
Today younger buyers are busy changing jobs and spending quality time in their personal life,. Car shopping is a chore better left till later. Young consumers are no longer brand loyal like their parents were but they are often brand smarter and shop accordingly. Their needs may take them to H&M for some things and to the Gucci store for other things. Classic hotel’s do not hold an appeal, they find the Edition Hotels to be the perfect mix of design with personality, and the Andaz hotels energetic luxury to be timely and current. Stalwart brand hotels like the Four Seasons and Ritz- Carlton are associated with business travel, offering a level luxury more staid then modern. With the new design and technical innovations Buick is striving to register with a new generation of professionals.
With a fabulous new transmission and new AWD technology this stylish new Buick is a stand out. The all-new, heated/ventilated and massaging performance seats and the added extra style statements are sexy. In combination with the functionality of a five-door sportback, this design will appeal to action-oriented professionals that covet luxury and functionality.
“This is a sport sedan designed for everyday driving, but one that makes every drive special,” said Duncan Aldred, vice president, Global Buick and GMC. “The new Regal GS is in the sweet spot of the market: more refined and luxurious than the mainstream, more value for the price with style and premium features on par with higher-end competitors, and with standard features like AWD with active twin clutch and a rear sportback design that will surprise customers with its usefulness.”
Buick loaded up the Regal Sportback GS with 310 horsepower, 3.6-liter V-6 that provides more power than an Acura TLX A-Spec or a Lexus IS350 F-Sport but offers seamless auto stop/start technology and can cruise on four cylinders. The V-6 engine is complemented by a sport-tuned dual exhaust system.
“With the all-new 2018 Regal GS, we set out to make a driver-focused, engaging and entertaining sport sedan without sacrificing the smooth ride and refined character expected of any modern Buick,” said Martin Hayes, chief engineer for the Buick Regal GS. “Our new V-6 and nine-speed transmission, intelligent AWD and CDC all work to deliver excellent driving performance.
Once Inside, the Regal features unique perforated GS-specific performance seats with integrated headrests and adjustable lumbar and thigh support bolsters. The seats are heated and ventilated and come standard with a massage function. The interior also features a standard heated flat-bottom sport steering wheel and GS-specific pedals and sill plates, but it is 8-inch diagonal touchscreen and 8-inch diagonal reconfigurable instrument cluster that takes the cake and it is all part of the standard equipment. Apple CarPlay and Android Auto compatibility both come standard. A full-color head-up display is available with an optional Driver Confidence II package that also includes several safety features including Front Pedestrian Braking, Lane Keep Assist with Lane Departure Warning, Forward Collision Alert and Adaptive Cruise Control with Forward Automatic Braking.
The 2018 Buick Regal GS Sportback is something that we all knew that Buick could build and we are happy to see them incorporating the DNA of the Buicks of the 70s with modernism. Now with the freshness of all the 2018 Buicks they are competitive with the best of the best and once folks drive this Sportback Buick the automaker will be back in the running and stealing the show.
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