Buick’s signature expression of luxury, the Avenir, embodies style and refined elegance with ease. Inside each Avenir materials, textures, technology and utility are so deftly interwoven, into such a handsome and cohesive auto interior, that some reviewers can initially over look the thoughtfully and attentively designed details. For a new generation of young consumers, and young at heart consumers, it’s the detail and élan of something that earns status and satisfies their dictate to incorporate premium quality to every purchase and possession. The generations that find ideal flash in their Gucci accessories and who prefers the polished service of the Four Seasons when traveling demand the same level of ‘premium’ in their driveway or city garage. In addition to visiting Audi and Mercedes-Benz showroom these new customers and finding Avenir’s unique approach to well-appointed luxury refreshing, surprising and impressively stylish.
With the recent addition of the Regal Avenir, which is the latest model to get the Avenir trim in less than a year, Buick is marking a new chapter for in this legacy company history. The company is acting like an aggressive start-up and the Avenir’s sales are a sign that the revolution with be stylish. Since its introduction the fall 2017, Enclave Avenir has set the pace for Avenir, selling faster than all other Enclave trims and comprising 20 percent of total Enclave sales in the United States. A similar story is unfolding with our test car the new LaCrosse, where Avenir is selling 70 percent faster than other trim levels.
“Avenir sales have exceeded our expectations,” said Phil Brook, vice president, Buick and GMC Marketing. “Buick customers value the exclusive styling, premium features and convenient experience Avenir provides, and we are excited to extend that successful formula to Regal.” Avenir exclusive interior details include the Whisper Beige interior theme designed with ebony accents, a unique diamond quilt-stitched front seats, embroidered first-row headrests and Avenir-scripted sill plates is a true standout among the many refined touches, finishes and themes.
The Enclave Avenir and the LaCrosse Avenir’s design details were channeled from the award-winning Buick concept cars, with added drama expressed through a unique three-dimensional mesh upper and lower grille paired with chrome wings. Avenir script nameplate on the front doors and their exclusive 19-inch Pearl Nickel, or available 20-inch Midnight Silver wheels, create a commanding road presence that complement the LaCrosse’s timeless design. “Exterior styling is very important to LaCrosse buyers, and its sculpted beauty withstands passing trends,” says Bob Boniface, global director of Buick Exterior Design. “For Avenir, we focused on maintaining the timelessness of the LaCrosse, while giving these customers subtle and tasteful details that elevate this car to a new level.
Need to tow you Hacker Craft to the lake? The Enclave Avenir is the perfect choice in everyway. With style to match your handcrafted boat including 20-inch, six-spoke wheels with a pearl nickel finish; five premium exterior colors; an Avenir Chestnut and Ebony interior with piping on the seats and contrasting stitching; embroidered first-row headrests; Avenir floor-mats; a wood-accented steering wheel; and bold Avenir-scripted sill plates on all four doors your ride is both luxurious and thrilling. Buick Avenirs are a standout in a crowded field. GM’s hands off approach to the Avenir has allows the Buick team run with innovative ideas in design and marketing and that freedom is showing stunning results. Avenir’s innovations and performance will greatly impress the seekers of premium that are drawn to the showrooms to see Avenir’s elegance and premium style. Buick Avenir.
Also on UnnamedProject.com
More Buick At UnnamedProject
Photography by David Lewis Taylor.
Take The Long Way Home
Innovation and Style
A one-off concept from Nissan.
New For 2019
Not A Station Wagon
Exceptional Standard Features
Meet the all-new 2019 BMW 8 Series Coupe
For A Select Few It's Everything BMW 6 Series Gran Turismo
One Handsome Ride
Be The Envy Of All
Supercar For Four
Rolls-Royce unveils first Black Badge Collection of 40 Wraiths and 30 Dawns, named Adamas
Leading The Pack
Welcome to Access By BMW
European Feel Dynamic Handling
Atlas Stands Apart From The Crowd
Rolling In A Rolls Royce Dawn
The 2019 Mercedes G-Class one of the world’s most desirable and powerful SUVs.
A Look To The Future
Meet the latest Bentayga
From The House Of Kia
The Evolution Of Style And Substance
Modernism On Wheels
A Phantom Recording Studio
Rebirth Of American Luxury Car
Good Design Is Always in Style
Irresistible In Every Way
Plug In and Win
Aston Martin Vanquish S Volante, Tom Brady Limited Edition
A Perfect Knock-Off
First Look At The BMW Concept X7 iPerformance
Redesigned for 2018
On The Pacific Coast Highway.
The Big Style News Is From VW. The Return Of The Iconic Microbus.
East Coast Defender Is Going Big