Buick’s signature expression of luxury, the Avenir, embodies style and refined elegance with ease. Inside each Avenir materials, textures, technology and utility are so deftly interwoven, into such a handsome and cohesive auto interior, that some reviewers can initially over look the thoughtfully and attentively designed details. For a new generation of young consumers, and young at heart consumers, it’s the detail and élan of something that earns status and satisfies their dictate to incorporate premium quality to every purchase and possession. The generations that find ideal flash in their Gucci accessories and who prefers the polished service of the Four Seasons when traveling demand the same level of ‘premium’ in their driveway or city garage. In addition to visiting Audi and Mercedes-Benz showroom these new customers and finding Avenir’s unique approach to well-appointed luxury refreshing, surprising and impressively stylish.
With the recent addition of the Regal Avenir, which is the latest model to get the Avenir trim in less than a year, Buick is marking a new chapter for in this legacy company history. The company is acting like an aggressive start-up and the Avenir’s sales are a sign that the revolution with be stylish. Since its introduction the fall 2017, Enclave Avenir has set the pace for Avenir, selling faster than all other Enclave trims and comprising 20 percent of total Enclave sales in the United States. A similar story is unfolding with our test car the new LaCrosse, where Avenir is selling 70 percent faster than other trim levels.
“Avenir sales have exceeded our expectations,” said Phil Brook, vice president, Buick and GMC Marketing. “Buick customers value the exclusive styling, premium features and convenient experience Avenir provides, and we are excited to extend that successful formula to Regal.” Avenir exclusive interior details include the Whisper Beige interior theme designed with ebony accents, a unique diamond quilt-stitched front seats, embroidered first-row headrests and Avenir-scripted sill plates is a true standout among the many refined touches, finishes and themes.
The Enclave Avenir and the LaCrosse Avenir’s design details were channeled from the award-winning Buick concept cars, with added drama expressed through a unique three-dimensional mesh upper and lower grille paired with chrome wings. Avenir script nameplate on the front doors and their exclusive 19-inch Pearl Nickel, or available 20-inch Midnight Silver wheels, create a commanding road presence that complement the LaCrosse’s timeless design. “Exterior styling is very important to LaCrosse buyers, and its sculpted beauty withstands passing trends,” says Bob Boniface, global director of Buick Exterior Design. “For Avenir, we focused on maintaining the timelessness of the LaCrosse, while giving these customers subtle and tasteful details that elevate this car to a new level.
Need to tow you Hacker Craft to the lake? The Enclave Avenir is the perfect choice in everyway. With style to match your handcrafted boat including 20-inch, six-spoke wheels with a pearl nickel finish; five premium exterior colors; an Avenir Chestnut and Ebony interior with piping on the seats and contrasting stitching; embroidered first-row headrests; Avenir floor-mats; a wood-accented steering wheel; and bold Avenir-scripted sill plates on all four doors your ride is both luxurious and thrilling. Buick Avenirs are a standout in a crowded field. GM’s hands off approach to the Avenir has allows the Buick team run with innovative ideas in design and marketing and that freedom is showing stunning results. Avenir’s innovations and performance will greatly impress the seekers of premium that are drawn to the showrooms to see Avenir’s elegance and premium style. Buick Avenir.
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Photography by David Lewis Taylor.
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