Welcome to Access by BMW, a new vehicle subscription service that will provide members with unlimited access to a diverse fleet of BMW vehicles through a single monthly subscription. Access by BMW had it’s debut as a pilot program in Nashville, TN and is facilitated by local BMW dealers who are responsible for vehicle deliveries and maintenance.
Access by BMW members will have the ability to request a vehicle based on their planned usage or activity via mobile app (available for both iOS and Android). Once a vehicle has been requested, a BMW concierge will personally deliver the vehicle most closely matching the member’s needs to their location at the desired time. Vehicles arrive fully fueled and freshly detailed with personal preferences already pre-set. There is no limit to how often members can switch vehicles within a given month.
“As customers continue to explore the growing mobility market, service-related offerings are becoming more in demand. With Access by BMW, our members will enjoy the freedom of personal mobility with access across a broad range of our highly emotional vehicles” said Ian Smith, CEO of BMW Group Financial Services USA and Region Americas. “Subscription-based services are of emerging interest for our customers, and we’re excited to be offering a mobility service to meet their individual and evolving needs.”
During this pilot phase, Access by BMW memberships will be offered in two tiers ranging from $2,000 – $3,700 per month, inclusive of vehicle maintenance, insurance and BMW Roadside Assistance. Additional tiers allowing even greater access to a broader range of BMW vehicles will be added as the program expands. The two initial tiers are: A “Legend” tier that include a selection of BMW sedans, coupes and convertibles, as well as BMW Sports Activity Vehicles such as: The BMW 4 Series (coupe and convertible), BMW 5 Series and plug-in hybrid BMW 530e iPerformance, the BMW X5 Sports Activity Vehicle, plug-in hybrid BMW X5 xDrive40e iPerformance Sports Activity Vehicle, and the BMW M2. But it is the “M” tier is the one to get that consist of BMW’s most powerful and highest-performing models such as: BMW M4 convertible, the all-new M5, BMW M6 convertible, as well as the BMW X5M and BMW X6M Sports Activity Vehicles.
For more information, or to sign up, download the official Access by BMW app or visit www.AccessbyBMW.com.
Photography by David Lewis Taylor.
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